Raine and Horne

Opposite: Hand-painted posters by skilled artists advertised properties before photography revolutionised home marketing. Above: Raine & Horne: Mastering real estate marketing with savvy copywriting skills. Throughout the Depression years, land sales and home construction stalled. However, the first hint of economic revival bought with it an enduring property boom that would see property prices rise a hundred-fold across Sydney over the next 40 years. Although not every residential property was sold at auction, by late 1989, Raine & Horne handled nearly 40 percent of the total auctions submitted in New South Wales. Then, as now, every effort was made to accommodate each vendor’s goals to achieve the best possible outcome – even when it called for a healthy dose of humour. In the late 1980s for instance, many Cabramatta properties in south-west Sydney, were due to be auctioned all in the same evening. The auctioneer received a last-minute request to bring a house forward from lot 12 to lot 2, something that meant re-arranging the slides and running sheets, which had been organised according to lot numbers. Reluctant at first to change the proceedings, the auctioneer quickly relented when he was told the vendor could only access the phone between 5.45 and 6pm because he was in gaol. When bidding is slow to start… Both Tom Raine, and later Ned Raine, were chief auctioneers in their time, and Ned, who was renowned for his sense of humour, sometimes had to call on his wit when bidders were shy to raise their hand at the outset. In the 1950s, at one auction held in the Real Estate Institute’s rooms in Martin Place, Ned recalled: “I asked several times for a bid, any bid, to start the sale. I looked hopefully around the silent audience, and then the old grey column in the centre of the room nodded, and I was away.” Peter Lightfoot Laugh and the world laughs with you, 1996, Boolarong Press Selling some of the nation’s finest homes Amid the population boom and extended periods of prosperity that began with the baby boom era, Raine & Horne handled the sale of some of the nation’s most historic and prestigious homes. Roslyndale in Woollahra, a restored Victorian Gothic stone three-storey house dating from 1858, was sold by the firm in the 1970s for $425,000. It remained with the same family until August 2022 when it sold for an undisclosed price above the guide of $15 million. Fernhill, an exceptional estate in Mulgoa in Sydney’s west, is constructed of blocks of stone – cut and moved by hand by 20 stonemasons bought in from Ireland especially for the job. The property was sold by the network in 1980 for $2.8 million and was later sold in 2014 for over $50 million. In 2016, Fernhill was the setting of the finale for the 2016 television series, The Bachelor. In 1983, the firm handled the sale of 7 Wolseley Crescent, Point Piper, built in 1937 and situated on three waterfront blocks. The sale price of $5.25 million didn’t bring lasting ownership. The home was re-sold a few weeks later to British millionaire Robert Sangster for $5.15 million. The sale of Bellevue Hill’s grand Georgian mansion Le Manoir, was handled by Raine & Horne in late 2009. According to News Ltd reports, media magnate Lachlan Murdoch purchased the French Government’s former consulate for $23 million at auction, out-bidding other well-known personalities including actor Russell Crowe and his wife Danielle Spencer and actress Nicole Kidman. The 4,000 square metre home in Forming close connections With a long term presence in each suburb, it’s not uncommon for a single office to sell the same property many times as buyers form a close bond with the agent they purchased through. During the 1960s for instance, Raine & Horne Double Bay sold one Vaucluse house three times, adding 40 percent to the price with each sale. 97