Raine and Horne

values shared across the network, and build the brand that now supported an ever-growing number of offices. Most importantly, Raine & Horne recognised that for many people buying a home is a purchase driven as much by emotion, as a physical need. In 1983, the firm connected with Australians – and simultaneously celebrated its centenary, with the launch of its now iconic jingle and slogan ‘Raine & Horne looked after me’. Towards the end of the 20th century, buyers’ hearts were increasingly being won over by sophisticated marketing In 1983, the firm connected with Australians – and simultaneously celebrated its centenary, with the launch of its now iconic jingle and slogan ‘Raine & Horne looked after me’ 99

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