Raine and Horne

Top: A prime location: Raine & Horne Commercial’s Brisbane North Office on Gympie Road, Kedron. Above: Mark and Hayley Nicholls from Commercial Canberra joined Raine & Commercial in 2022, driving further expansion. Right: Superstar principal Trent Bruce joins Angus Raine & Clr Fiona Hammond, Brisbane City Council to open Raine & Horne Commercial Brisbane North in Kedron in May 2021. Prime Minister Paul Keating, heralded fresh interest among institutional investors - notably super funds, seeking investments offering strong long term returns. Commercial property fit the bill then as it does today. New generation. New approach Fast forward a few years to the early 1990s, Max Raine decided that a franchising model was the best way to expand the commercial brand. The Raine & Horne corporate offices were sold to a competitor, clearing the way for Raine & Horne Commercial to launch enthusiastically into franchising. In a historic meeting in the mid-1990s at SeaWorld on the Gold Coast, several Raine & Horne executives, master franchisees and some principals met to discuss the opportunities associated with franchising the commercial brand. Attendees included Colin Henry from Penrith, SA’s Chris Weston, and Tasmania’s Ron Brooks. Colin Henry remembers one of the central discussions was whether to call his office Raine & Horne Penrith Commercial or Raine & Horne Commercial Penrith. “We decided to go with Raine & Horne Commercial with the suburb name following,” he says. For more about Colin’s incredible journey with Raine & Horne commercial (see p109). Leading the commercial division into a new era A couple of years after Raine & Horne Commercial launched into franchising, the value of the brand was further reinforced when Max’s son Angus, having completed a successful 15 years in the commercial property sector, took up a role in property leasing and commercial management at Raine & Horne North Sydney. Angus, who had worked for some of the world’s most prestigious commercial property firms had absorbed ideas for the latest technologies and marketing methods, which he brought back to family firm’s commercial division. (For more on Angus Raine see Chapter 4.) Indeed, this period proved to be an exceptional period for Raine & Horne Commercial. Among the major results recorded was the sale of the APA Building in Martin Place for $51 million; the sale of 1 and 2 Sussex Street for $65 million, and the sale of the prestigious Canberra Rex Hotel for $12.75 million. 107

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