Raine and Horne

Evolution of a Super Brand NE FIRM. FOUR GENERATIONS of family leadership. More than 140 years in business. This is the story of an Australian icon – the journey of a brand that has become so entrenched, so connected with the Australian psyche, it can quite rightly lay claim to being a super brand. This is the story of Raine & Horne. From family business to national icon The entrepreneurial spirit burns brightly among Australians. More than 2.4 million businesses actively participate in the domestic marketplace, and according to Family Business Australia around 60 percent of these are family enterprises that collectively employ almost half the nation’s workforce. Despite their value to the economy, running a family business is no walk in the park. These enterprises are demanding, often calling for longer working hours and greater input from family members compared to other ventures. Yet despite their best efforts, not all family businesses will succeed. Some will gradually peter out – often the result of the long hours required to ‘make a go’ of things. Others will underperform, only to be recognised for their potential and purchased for a song by competitors. Few will become household names, and only the tiniest percentage will build a legacy spanning more than a century. This is exactly what Raine & Horne has achieved. In 2023, led by current Executive Chairman Angus Raine, Raine & Horne celebrated 140 years in business, making it one of only a handful of the oldest privately-owned firms in the southern hemisphere and the oldest family-owned real estate firm in Australia. It is a remarkable legacy, and one worth putting in perspective. When Raine & Horne was founded by Thomas Raine and Joseph Horne on 23 May 1883, a 64-year old Queen Victoria ruled the Commonwealth. Through six British heads of state, Three centuries. One remarkable history Previous page main: Raine Chambers: Raine & Horne’s shopfront offices at 70 Pitt Street Sydney. Previous page inset: Raine & Horne was headquartered at The Clocktower in Sydney’s renowned The Rocks area from 1990 to 2018. Above right: From day one, Raine & Horne earned its reputation for taking care of buyers and sellers alike. O This is the story of an Australian icon – the journey of a brand that has become so entrenched, so connected with the Australian psyche, it can quite rightly lay claim to being a super brand 12

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