Raine and Horne

Raine & Horne has been an active supporter of rural Australia since 1883. In 2023 the rural brand changed up a gear. Mustering up the talent In November 2022, Raine & Horne Rural’s most prominent offices in Australia met in Sydney for the Group’s inaugural Rural Muster. The Raine & Horne Rural Muster addressed agribusiness trends and issues impacting rural and regional real estate markets, and several guest speakers presented keynotes at the event. The keynote speakers included Angus Raine and Chris Howie, National Business Development Officer from agrifinance specialist StockCo. Apart from hearing from some of the best and brightest thought leaders in the rural property sector, the muster enabled the firm to fine tune its strategy and vision for Raine & Horne Rural and allow the offices to springboard into the next watershed phase for rural property markets across Australia. Raine & Horne has 50-plus offices outside the metropolitan area in NSW alone, and many are longstanding secondgeneration businesses. In the same way, a family’s second or third generation is running many rural properties, and they want to set their succession plans in concrete. However, in many cases, the next generation doesn’t want to go into farming, which drives plenty of rural sales. With this background in mind, the Raine & Horne Rural Muster addressed ways the firms’ rural offices can be more prominent in significant rural sales. Returning to its rural origins As Raine & Horne celebrated its 140th year, the brand renewed its focus on rural real estate, harking back to its origins as land agents for wealthy landowners in 19th century NSW. In 2023, Raine & Horne Rural charted an exciting expansion with two new locations in NSW Upper Hunter in August. Building upon a strong network of 10 offices in NSW, 7 in Queensland, and rural offices in SA and WA, their ambitious plans include establishing a presence in the Northern Territory. The sky’s the limit for Raine & Horne Rural’s future growth. 115