Raine and Horne

Above right: Raine & Horne: The leading light in achieving excellent sales. two world wars, multiple economic downturns (including the Great Depression, the global financial crisis and the COVID pandemic), the Raine & Horne brand continues to flourish and thrive – all with a Raine family member remaining at the helm. It is quite an achievement, in particular because it spans one of the most extraordinary periods in history, where the commercial landscape has been shaped by takeovers, mergers and even corporate collapses; where small firms are regularly swallowed by larger companies; and where once iconic Australian brands such as Mark Foy’s, Waltons, Brashs, Grace Bros and more recently, Dick Smith, have been relegated to the history books. In short, Raine & Horne can quite rightly claim to be a super brand, a household name that has strengthened and expanded to cement the firm’s longevity, not just in Australia, but increasingly across the globe. Today more than 3,000 people work under the Raine & Horne brand, which extends across residential, commercial and rural property markets, as well as financial services, and also internationally. To understand how Raine & Horne has achieved super brand status, it is worth understanding the firm’s highlights during the last 140 years and how this shaped the brand that remains so trusted among Australians to this day. Birth of the brand The story of Raine & Horne begins with the meeting of a young Sydney-based entrepreneur - Tom Raine, and Scotsman Joseph Horne. As land agents, the pair set up shop in Sydney’s Elizabeth Street in 1883, and the fledgling partnership enjoyed a strong start managing the immense Cooper Estate that extended from Double Bay and Bellevue Hill in the east, through to Waterloo and Pagewood in the south. Comprising 800 separate lots, the sale of the entire estate would not be completed until 1952, by which time it would have amassed total sale proceeds of £4.5 million – well over $214 million in today’s terms. Towards the end of the 19th century, an ailing Joseph Horne retired from the firm leaving only his name as a legacy. By contrast, the much younger Tom Raine was intoxicated by property, and the Raine & Horne brand continued to grow in line with Sydney itself. Family business usually have far lower debt levels, certainly always below industry average. They are usually managed more conservatively, as more often than not, they are dealing with their own money. Family businesses in Australia, both large and small, have traditionally contributed significantly to the economic and community life of the nation. $521k+ $15.8m+ $15.8 + $8.6b+ 3000 over 300 Year in Review FY 2022/23 13

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