Raine and Horne

A Global Force: Taking The Super Brand To New Markets region, it attracted the interest of academics as far away as the United States, where the Dubai office opening was noted in the Harvard Business School’s Alumni Magazine. Success in Dubai was virtually instant. Within months of opening, the firm was asked to market the 32-storey Skyview Tower residential apartment development in Dubai Marina. It was a mammoth undertaking, and one that called for the active involvement of multiple partner agencies to sell the properties. A cricket match between the various agencies was held at Dubai’s United Pro Sports Al Quoz Industrial Area to build team spirit and a collaborative approach to the engagement. Turkish developer partners with Raine & Horne In November 2015, Gulf Construction published an article stating that Turkish developer Nurol had signed up the Dubai unit of top Australian real estate agent Raine & Horne, as the lead agency in the (Gulf Cooperation Council) GCC region for its Dh3 billion ($AUD1.12 billion) property portfolio in Istanbul. Classed as the world’s most popular tourism destination in 2014, Istanbul has a strong appeal for visitors from the Gulf region, with a 450 percent increase in tourists from the Gulf in the last two years. “As an investment destination for the Gulf countries, Turkey is a strong option, particularly for real estate purchases,” said Ceyda Carmikli, the executive board member of Nurol real estate investment trust (REIT). “Istanbul’s attractive capital returns and strong capital appreciation are drawing substantial interest from this region. The security offered by Turkey’s government-protected title As the world’s most populous continent with a burgeoning middle class, Asia holds significant potential for Raine & Horne International Above: Angus Raine sits alongside Sr. Ho Sek Chuen, the MD of Raine & Horne Malaysia (left), and VP En. Muhammad Zhahril Zaki (right). deeds, combined with a young population of 49 percent under 30 who have housing needs, are all appealing to both the home owner and buy-to-let investor,” stated Carmikli. On the appointment, Sanjay Chimnani, the joint managing director of Raine & Horne Dubai, said: “High capital growth, great investment propositions, important infrastructure projects on the horizon and secure legislation and regulation means Turkey is a key market for today’s property investor and our buyers in the Gulf are demonstrating their confidence in Istanbul’s healthy property market.” The Turkish developer’s key projects - Nurol Life, Nurol Park and Nurol Tower - will be Raine & Horne’s first foray into Europe, so this is a historic partnership for us,” noted Chimnani. Growth in Asia As the world’s most populous continent with a burgeoning middle class, Asia holds significant potential for Raine & Horne International, and the firm has been a pioneer in the region. Between 2015 and 2016, an executive team travelled extensively across Asia and the Indian subcontinent, meeting with entrepreneurs and evaluating opportunities. Here too the firm’s history as a fourth generation, 100 percent familyowned company proved to be a significant asset. By mid-2016 Raine & Horne had opened offices in Hong Kong, and later Fiji, where the firm quickly became a leading agency. Real estate giant opens In Fiji In 2017, Raine and Horne’s worldwide expansion extended into the Pacific after the launch of Raine and Horne Fiji in Lautoka. Angus Raine told the Fiji Sun newspaper: “We are the fastest growing network in Australia, and we aim to emulate this globally. 120

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