Raine and Horne

Ron Brooks Director Raine & Horne Tasmania and Co-Principal of Raine & Horne Darwin A registered land surveyor by profession and a developer, Ron Brooks started in real estate sales more than 30 years ago, and he quickly established himself as a star performer, specialising in Tasmania’s Kingborough Municipality. “I decided to diversify into real estate when I recognised that agents were fundamental to the successful sale of developments,” Ron recalled. “We also identified that it would be valuable to have a network of salespeople working on our behalf.” In 1993, Ron purchased the master franchise for Raine & Horne in Tasmania, which at the time consisted of a single Hobart CBD office. “We chose Raine & Horne because it was a long-established business with an unblemished brand,” Ron said, who became Managing Director of Raine & Horne Tasmania. His wife Marg became the firm’s Company Secretary. Raine & Horne was operating under the watchful eye of Max Raine at the time. Ron recalls: “We were impressed with the way Raine & Horne operated, and decided to purchase the master franchise from the late Terry Kelly. “Once we got the deal done, Max came down to meet us all. He took myself and Tony Easter, who is still part of the business, to lunch at the Wrest Point Casino. He ordered a Campari, which I’d only read about in James Bond books. I then turned to Tony and said: ‘we’re in here.’” Given his longevity with Raine & Horne, Ron is one of the few fortunate enough to have collaborated with two generations of the Raine family. “When we started, Angus Raine was heavily involved with Raine & Horne Commercial,” Ron said. “We knew he had worked with other commercial property firms and was well respected. “I have a great deal of respect for Angus. Despite our age gap, I admire that he believes that if you’re going to establish a new office, it should be a decent one or don’t bother. This also happens to be my attitude.” Ron steadily built the Hobart office business into two distinct operations, Raine & Horne Hobart and Raine & Horne Commercial Hobart. He established or rebadged offices in Sorell, Kingston, Rosny Park, Launceston and Devonport. In 2006, Ron sold his interest in Raine & Horne Hobart and Raine & Horne Commercial Hobart, while retaining the master franchise for Tasmania. However, these flagship businesses were sold to a competitor some years later. However the story ends well, with both businesses reestablished under Ron’s ownership in 2014. Along with business partner Chris Weston, a former director of the Raine & Horne network in South Australia, Ron purchased a substantial office in Darwin, which he rebadged Raine & Horne Darwin. Today, Raine & Horne Darwin has a hefty share of Darwin’s sales and property management markets. “I met Chris through Raine & Horne. We were always at the forefront of the annual national conferences and other networking events, which is how we developed a strong professional bond,” Ron said. “When the opportunity appeared to take over at Raine & Horne Darwin, we jumped at it.” The culture of Raine & Horne has set the firm apart for the last 30 years, according to Ron. “Raine & Horne’s systems are second to none,” he noted. “In Tasmania, Raine & Horne’s brand awareness is very strong and we continue to be well-respected. We are very careful that our principals are highly ethical, and many of them have been with us for a very long time. This ensures we consistently provide a high level of service to vendors, buyers, investors and tenants.” Moreover, the Brooks’ connection to Raine & Horne is set to be extended for many years to come. Ron and Marg’s son David is now an integral part of the Raine & Horne team in Tasmania. David Brooks joined the Raine & Horne Hobart residential sales team in 2015. “Raine & Horne in Tasmania will continue to be a Brooks family affair for years to come,” Ron said. We were impressed with the way Raine & Horne operated, and decided to purchase the master franchise from the late Terry Kelly Max Raine 131