Raine and Horne

Above: Max Raine and Cliff Marriott, directors, united in creative partnership. Right: Max Raine’s guidance led Raine & Horne to remarkable turnover records in the 1980s. everyone chipped in with the responsibilities of co-workers, and with his energy and sharp wit, Max quickly learned a great deal simply by listening to his seniors over lunch, observing their phone techniques, their manner with clients, and incorporating what he believed represented best practice into his own personal style. For their part, Max’s colleagues guided him in and out of a multitude of situations including lending a hand with his first sales of suburban building sites. Formal training was extremely limited, with little available beyond a handful of courses from the Real Estate Institute and Commonwealth Institute of Valuers. But Max was a fast learner, passionate about his role and the business, and he graduated to bigger things by attending every auction sale and conducting open house inspections, mindful of what he had been drilled to say (and not say) to prospective buyers. I always consider myself fortunate that by an accident of birth I found a career, which I loved and found stimulating from the start Max Raine Max recalls: “I always consider myself fortunate that by an accident of birth I found a career, which I loved and found stimulating from the start, not just a means of keeping body and soul together. I saw many friends not really enjoying their work, while it was quite the opposite for me. With the passing of the years my interest in the calling and the agency increased rather than diminished.” Climbing the career ladder In fact, Max Raine’s enthusiasm was drawing attention beyond the offices of Raine & Horne. TW Scott, President of the Real Estate Institute of NSW remembered him many years later, saying: “I heard there was a young fellow named Raine, who had just left school and gone into the old family firm, who might well see it along to becoming a major in real estate. The continuity assured by this decision of the ‘young fellow’ marked the character of Raine & Horne from that time onwards. 39

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