Raine and Horne

Unlike the other 19th century top names – Richardson & Wrench, Hardie & Gorman, Stanton & Son and HW Horning, the firm has never experienced a change in ownership, which in itself adds strength to an institution. The industry is not one noted for longevity, so that once prominent names have all disappeared. Raine & Horne however, has endured. As the company catchphrase goes, ‘We’ll look after you’.” With his tireless commitment and genuine love for the business, Max enjoyed a rapid though well-deserved rise through the ranks of Raine & Horne. By 1959 he was an Associate Director; by 1960 he was Assistant Sales manager, and he became a full Director in 1967. As his career’s star shone ever brighter, Max noticed a key challenge of corporate life. He became aware of the divided departmental loyalties and split command causing inefficiencies and weakened overall direction. He was determined to put a stop to this if he ever became Chairman – a role he was indeed appointed to in February 1973. A landmark legacy – embarking on franchising From the beginning, Max was an innovator – eager to expand the firm in imaginative ways. The 1960s saw Sydney spread outwards from the city centre in line with population growth, Below: Max Raine welcomes then Governor-General of Australia, Bill Hayden, at the Raine & Horne National Conference held in 1993. Right: Max Raine joins representatives of ANZ Bank in celebrating Raine & Horne’s century-long partnership as a client of the Big 4 bank. Opposite top left: In 1999, Max and Sue Raine presented Raine & Horne QLD’s Tony Atkinson ‘Private Property’, the precursor to this tome. Opposite top right: Max Raine: The popular media figure. Opposite bottom: While abroad, Max consistently championed the various Australian states and territories, highlighting the countless opportunities available for conducting business with each of them. and Max recognised the need for Raine & Horne to be visibly active among its customer base. Ned Raine was concerned expanding the business would entail some loss of integrity but Max thought otherwise. He was proud of the strong reputation and influence of Raine & Horne and had no intention of relaxing its high standards. Despite his father’s misgivings, Max held his ground, and in 1968 Raine & Horne opened its first suburban office in Double Bay, with Max at the helm as manager. Not only did Max prove himself to be an outstanding salesperson, he also demonstrated the potential profitability of suburban offices. Within four years, additional new offices would be opened at Crows Nest and Bondi Junction. Managing geographic growth is often one of the greatest hurdles a business can face, and by the mid-1970s, Max, who by now held the position of Chairman of Raine & Horne, saw the With his tireless commitment and genuine love for the business, Max enjoyed a rapid though welldeserved rise through the ranks of Raine & Horne 40

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