Raine and Horne

Contents 1 Evolution of a Super Brand . . . . . . . . . . . . . . . . .10 2 Property: It’s in Our DNA . . . . . . . . . . . . . . . . . . 20 3 Maxwell Scott Raine: An Eye for Expansion . . . . . . . . . . . . . . . . . . . . 34 4 Angus Raine: New Century, New Leader . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 5 Expansion: The Super Brand Spreads its Wings . . . . . . . . . . . . . . . . . . . . . . . 58 6 Culture: The Foundation of Success . . . . . . . . . . . 68 7 Building a Foundation of Community Giving . . . . . . . . . . . . . . . . . . . . .78 8 Guiding the Super Brand Into a New Century . . . . . . . . . . . . . . . . . . . . . .84 9 No Place Like Home . . . . . . . . . . . . . . . . . . . . . .92 10 A Super Brand in the Commercial Market . . . . . . . . . . . . . . . . . . .102 11 Bring Expertise to the Bush . . . . . . . . . . . . . . . . 110 12 A Global Force: Taking the Super Brand to New Markets . . . . . . . . . . . . .116 13 A Holistic Approach . . . . . . . . . . . . . . . . . . . . . 122 14 Reminiscences of Long Term Staffers . . . . . . . . . .126 15 The Future is Looking Bright . . . . . . . . . . . . . . . .136 Contents 5

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