Raine and Horne

The time had come to look for solutions that would facilitate growth without draining precious capital Singer’s story is interesting, and very much reflects the appeal of franchising to Raine & Horne. During the early 1850s, Singer was looking for a distribution model for a sewing machine he had developed, which was both affordable and user-friendly – in a sense, the Model T Ford of sewing machines. The challenge for Singer was that he lacked the capital to begin manufacturing his machines on a large scale. And reflecting his acute awareness of consumer preferences, Singer felt sure consumers would only be likely to buy one of his machines if they were first taught how to use them. Singer’s solution was to offer the right to sell his machines in defined geographic areas in exchange for a licensing fee. This 61

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