Raine and Horne

1883 2017 of red, white and blue, Max Raine made the switch to yellow and black, reflecting the colours of his former school Sydney Grammar. The rich gold represented the appeal of the sun and sands of the firm’s Australian homeland, and as a warm and optimistic colour, gold ignites passion and represents the leadership of Raine & Horne within the real estate industry. Golden symbol of real estate success At the core of the firm’s new identity in 2011 was the unique handcrafted and trademarked ‘ampersand’ symbol. In an interview with marketing blog Mumbrella , Angus noted: “The driving force behind the campaign strategy is the company’s vision statement that embraces positive partnerships and focuses on the customer. These positive partnerships also encompass relationships between 1968 The first suburban office opened in Double Bay, Sydney 1975 The first company to open a dedicated Home Unit division 1976 First franchise office open in Liverpool, NSW 1982 The 100th office opened in Armidale, NSW 2006 The first to send text messages to consumer mobiles with property details 2007 Mobile-specific webpages were introduced, as well as the ability to send property details to mobiles via signboards 2007 Open home check-in’s where consumers received emails with property details & property matches via CRM integration 2008 Supported the ban on plastic by introducing re-usable shopping bags 2008 The first to launch an e-mag, called Flashmag 2008 First to use Facebook in Australia to market properties 2009 Sets record for highest auction ($23m) 2010 Introduction of exclusive virtual tour cameras 2011 Pioneered the use of QR codes across 300 offices in 2011 2017 Built multi-million dollar digital appraisal platform – DigiKit. A completely paperless platform to help improve the networks carbon footprint 2017 First Australian company to use CCT’s technology; Amplify 2019 Introduced brand new CRM – CompassPlus to entire network. First real estate group to use the innovative platform 2021 Adopted Single Sign On 2021 First franchised company to launch a sales process, incorporating best practice, multiple system and compliance 2022 Won the 2022 REB Training & Education Program of the Year Award 2023 Raine & Horne celebrated 140 years Raine & Horne firsts 87

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