Raine and Horne

Above: Raine & Horne Mollymook, Milton, Ulladulla—united by the iconic Ampersand. “Throughout the COVID-19 period, it was imperative we never stopped seeking new ways to drive innovation in our business,” he explained. “We have been very specific in identifying improvement goals and are not trying to compete with real estate portals, rather the aim is to be top tier when it comes to property-related searches on Google.” First to launch Vax Badge to provide consumer peace of mind In a move aimed at giving consumers additional peace of mind during the COVID-19 challenges, Raine & Horne launched the industry-first R&H Vax Badge for all its staff who achieved the ‘fully vaccinated’ status in August 2021. Angus Raine said: “As an industry, we need to support the government’s messages about the need to get vaccinated.” The R&H Vax Badge aimed at encouraging and celebrating employees of the super brand who achieved the significant ‘fully vaccinated’ milestone. “Many of our staff continued to perform essential services such as routine rental property inspections and one-on-one open homes and followed the health and social distancing guidelines to a tee, and this initiative aimed at giving our buyers, vendors, investors and tenants peace of mind.” At the vanguard of new digital technology With digital technology moving at an extraordinary pace, the last 20 years have seen innovations the firm’s founder Tom Raine could never have imagined possible. However, in such a fast-paced environment, just keeping up is not enough. Staying ahead of the game has underpinned Raine & Horne’s outlook for over 140 years, and along with a major rebrand, the group has continually embraced a whole suite of technology tools, giving the network a strong foothold for a new century of success. Providing a compass to tracking and benchmarking success Raine & Horne also employs exclusive web-based CRM technology in the shape of CompassPlus, a custom-built, high-tech system that enables staff to work anywhere at any time. Allowing franchisees to list and sell properties efficiently and track detailed performance reports CompassPlus including benchmarking, it features an online diary and task management facility to ensure crucial client touchpoints are never overlooked. Further supporting offices, the ‘rhopenhome’ mobile app allows agents to collect potential buyer details at an open house through a personal assistant device (PDA), laptop or iPad. The buyer can automatically receive an email featuring similar properties to the house or apartment they’ve just inspected. This way, buyers can connect quickly and easily with a property they love. Top: Raine & Horne leads with Amplify, a cuttingedge social media platform, revolutionising property marketing in Australia and New Zealand. Above: Raine & Horne employs exclusive web-based CompassPlus, a custom-built, high-tech system that enables staff to work anywhere at any time. Right: ProcessPlus: The ultimate agent hub, offering digital, cloud-based tools for seamless sales from prospecting to settlement. 89