YOUR GUIDE TO BUYING & SELLING 6 Agency Agreements No matter which agent you engage to sell your property, you will need to sign an agency agreement. It’s a standard legal agreement that authorises the agent to act on your behalf in relation to the sale of your property. You can expect to find an agreed term and an estimate of the selling price. It will also include the services the agent will provide as well as the agent’s commission and may include details of marketing costs. There are three main kinds of agreements you may encounter: Exclusive Agency: This gives your chosen agent the exclusive right to sell your property. Open Agency: This allows you to list your property with a number of agents. Many agents won’t engage in open agreements. Auction Agency: Similar to the exclusive agency agreement but tailored specifically to properties listed for auction. Contract of Sale Before any property can be sold a contract of sale must be prepared. This includes all the correct documents required by each state or territory laws and any inclusions and exclusions as well as details around the cooling-off period. Finding your Market Every property is different, and each property has a perfect buyer. That’s where a sharp and tailored marketing strategy comes in. We pride ourselves not just on our reach, but on the quality of the buyers we attract. We are able to capture both active and passive buyers with Amplify. Our highly targeted digital marketing platform and our tailored campaigns include a mix of: • Digital • Signboard • Newspaper and editorial • Letterbox drop • Property magazine • rh.com.au plus additional real estate international websites • Open homes • Direct mail • Window displays • Our exclusive network referral The Auction Advantage The excitement and buzz of an auction can translate to higher-than-expected results. Emotions of potential buyers often run high, keen to secure their dream home. It’s an effective and immediate way to sell your property. Best Results The competitive nature of auctions can deliver impressive results. With no upper limit and the excitement of drawing out the best bids, there’s always the possibility of a sale price well above the reserve. The Sales Process PROOF ONLY
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