39 4 THE POWER OR THE BRAND There’s a real magic to having one of Australia’s best-known brands behind you when it really matters most. Our remarkable story began in 1883 when property pioneers Tom Raine and Joseph Horne first opened for business in Wentworth Court, Elizabeth Street in Sydney. From the very start, they established a set of business practices that continue to guide and inspire us to this day. We are committed to personalised service and forging a tradition of excellence in sales, leasing, management and consulting services across all types of property. In the 1970s, the Raine &Horne network decided to franchise nationally which was a watershed moment for us. Now in 2019, we have offices in every state and territory of Australia, as well as internationally. A fourth generation, and proudly 100% Australian owned family business, today we are one of the oldest family-owned firms in the Southern Hemisphere. We are proud of our heritage; however, it’s our ability to integrate this long history into a modern vision which allows the brand to remain an industry leader with a powerful market presence. Tom Raine Joseph Horne Angus Raine Max Raine Ned Raine History & Recognition 5 THE POWER OR THE BRAND We offer a unique combination of advantages that add up to our difference. Raine & Horne’s office on 70 Pitt Street, Sydney 8 THE POWER OR THE BRAND Evolution Diversity & We are at the forefront of all the latest technology. In addition to our awardwinning website, we have developed a suite of cutting-edge products. DigiKit is an industry first platform that provides tailored and stylish digital proposals to clients within just minutes. Purpose-built for the Raine & Horne network, this multi-million-dollar development streamlines each agent-client interaction with a proposal document that can be read and shared anywhere with anyone. DigiKit was built using sophisticated coding which analyses, interprets and presents tailored data to help clients make one of the biggest decisions in their life. Developed to meet the busy demands of our existing and prospective clients, our agents can provide personalised, relevant and highly sophisticated information in an instant, digital document. Exclusive to Raine & Horne, Amplify is a ground-breaking platform that attracts more buyers and tenants, increases exposure and guarantees better results for your property. Amplify uses the latest in digital marketing technology to market your listing. It places property ads across social media sites and search engines including Facebook, Instagram and Google, targeting audiences based on their online profile and behaviours. Amplify creates up to 72 different online ads, putting your property ahead of the competition. Increase exposure, attract more buyers/tenants and get better results for your listing with Amplify. Targeted Over 41 million times Average click through rate 12% Average reading time 2 minutes, 20 seconds 9 THE POWER OR THE BRAND “Although we are proud of our long history we are a forward-thinking, dynamic & diverse business.” - Angus Raine Power Of The Brand Booklet An integral part of your listing kit, the booklet demonstrates the strength of the Raine & Horne brand. A4 (210mmx297mm) 12 page booklet RHBPB 10THE POWER OR THE BRAND Is your real estate agency recognised as an Australian ‘Superbrand’? Raine & Horne was voted as one of Australia’s most trusted brands by the Superbands Council, a panel of highly respected and experienced business and marketing individuals. We share this iconic status with the likes of Qantas, Vegemite, Woolworths and Myer. We have been rated as one of Australia’s highest profile real estate companies, with extremely high recall among buyer, sellers and investors. Even our brand colours have become synonymous with real estate Australia-wide. Now a multi-national organisation, with a network that has evolved and flourished over the years, Raine & Horne is one of the world’s most substantial real estate groups. The company’s worldwide network provides an invaluable source of local demographic and market information for it’s clients, as well as a platform to market their property internationally in a cost-effective, direct, and well informed way. Combined, these services offer a complete and professional real estate service to all socio-economic backgrounds. Raine & Horne’s customer-first philosophy is another important element that elevates the brand in the marketplace. For sellers and buyers, this consistency of reputation and performance reduces risk, as people are more likely to contact a company they know and have a connection with. Put simply, people are more likely to contact a company they know and have a connection with. This is the Raine & Horne marketing advantage. Superbrand The Real Estate Malaysia Raine & Horne - Celebrating their 36th year Raine & Horne Corporate India Team 11 THE POWER OR THE BRAND We offer a unique combination of advantages that add up to our difference. “We are truly a local, regional, national, international company.” - Angus Raine Raine & Horne Corporate India Team
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