One of the reasons a good agent will be highly valuable throughout the selling process is their ability and knowledge around marketing your property. You could waste hundreds or even thousands of dollars by not advertising your property the right way. So how to get the best return on investment? You need a strategy to ensure maximum market exposure and reach your target audience. Remember that finding one extra buyer can make a real difference in the sales price. MARKETING STRATEGIES Marketing should be seen as an investment. Many buyers see it as a cost and spend too little on their marketing. This can result in it being ineffective and a waste of money. If you think you need to spend $400 on advertising a $50,000 car, then calculate how much you should invest on a $500,000 property. Your marketing campaign should not only rely on websites, press or a signboard in front of your home. Buyers should be able to find your property in many different mediums, including social media. Keep in mind that they will usually need to see your listing multiple times before they act. SEE MARKETING AS AN INVESTMENT (NOT A COST) ATLAS 18
RkJQdWJsaXNoZXIy MTI3ODI1