Buyers may have been in the market for many weeks before your home comes onto the market. This is why your strategy should be to focus on buyers’ needs and wants, which your property’s features and benefits will fulfil. Beware of agents that include advertising for free as they may have a vested interest in your property sale. They may be looking to quickly recoup the money they have spent rather than taking the time to negotiate the highest price with the best buyer. Due to consumers having information at their fingertips, thanks to email and text alerts or push notifications, the buyer’s journey is getting ever shorter. Therefore, a high impact advertising campaign in a shorter time frame is usually most effective. FOCUS ON BUYERS’ NEEDS (NOT YOURS). ATLAS 19
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