Harcourts Inside

26 INSIDE Harcourts INVITED YOU’RE We’re excited to announce the release of newbrandmarketing templates that will be available through your in-country corporatemarketing team. Asmany of you know, marketing forms a critical foundation for your business. Driving awareness of your services, cultivating credibility, building relevance and providing significant value to the success of your clients property needs. Our commitment to the continuous enhancement of our marketing ensures we build trust with our clients through the consistent application of our brand. Resulting in the generation of more leads, improving proposal wins, and contributing to revenue growth. The new range of marketing templates have been informed by real time usage data, network feedback and further innovations post the brand refresh in 2020. Given the volume, complexity and localisation required in each country, your in-country corporatemarketing teamwill reach out with details of your roll-out plans over the course of the next fewmonths. Enhancements have been applied to the following templates: 1. PropertyMarketing including: Brochures, Mail Cards, Window Cards, Signboards, Newspapers &Magazine advertising. The property marketing templates include increased copy lines, increased font sizes, increased size of agent call to action, the introduction of teams as a call to action, QR code inclusion, and a significant amount of flexibility within the brand framework. 2. Electronic direct marketing (EDM) templates including: Property Alerts, New Listings, Feature Property andMulti-Listing Properties. 3. A range of greeting card templates featuring languages such as: English, Mandarin, Spanish, Hindi, andMaori. Look out for more information fromyour in-country corporate marketing team. YOUR FUTURE HOME ISIN NEWSTEAD Sold JUST BRAND Refresh WINMORE, LISTMORE, SELLMORE, LEASEMORE WITHOUR RANGE OF NEWMARKETING TEMPLATES! I I r rts Stephen Deane Chief MarketingOfficer stephen.deane@harcourts.net IN BRANDMARKETING