INSIDE Harcourts 13 IN MARKETING Daniel McQuillan Digital MarketingManager digitalplus@harcourts.net AUTOAPPRAISAL (above) Launched in Australia inMay, and coming soon in NewZealand, our Auto Appraisal tool has been amassive hit with vendors. The tool allows visitors to your website to enter their home address, including their details and an indication onwhen they’re thinking of selling, and present to thema customisedwebpage about their property. The information on this page includes an auto valuation (if you choose to turn it on), the sales history of the property, sales within 5km in the past 12months, demographic information and heapsmore. Naturally, this is optimised for lead generation, with call to actions sprinkled throughout the page to encourage them to get in touch. To date, we’ve had 1,631 visitors fill out the auto appraisal form, representingmore than $21,855,400 in potential GCI for our network. MAKING THEMOSTOF YOURWEBSITE You’ve got a great looking website – now you need to tell the world (or at least your local market place). Whilst our websites are optimised for SEO, they’ve been built from the group up for digital marketing. There’s huge opportunity at themoment for offices who are wanting to run paid social and paid search campaigns. The website is deeply integratedwithMeta (Facebook & Instagram) and Google Ads, allowing you to run campaigns specifically optimised to target audiences who click on the “Get Property Appraisal’ button on the Auto Appraisal tool, or the ‘Enquire’ button on a listing page. We’ve seen offices run appraisal lead generation campaigns achieving warm leads for around $35 per lead, and converting them into sales with $13,400 worth of GCI. SNEAKPEEKOFWHAT’S TOCOME: • Direct, native integrationwith Rate My Agent • Auto Appraisal for NewZealand • NewTeams Pro+ subscription Tier • Templatedwebsite options • Inspect Real Estate ‘Apply’ button • Enliven AI Chat Bot • Updates to resources function • Ability to save searches and like listings • New content blocks (below) If you have any questions, please don’t hesitate to reach out to the Digital Plus team.
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