12 INSIDE Harcourts IN MARKETING HUGE SUCCESS SINCEHARCOURTS WEBSITES LAUNCHED Since launching the Harcourts websites in Australia inMarch and New Zealand inMay, we’ve seen huge success and are excited to continue growing our online presence and expanding our reach. Our goal is to provide an efficient and convenient way for our customers to connect with us, to help grow your business, and generatemore leads. We’re committed to providing the best possible experience for our users. HIGHLIGHTS • 3,140,000 unique visitors (that’s 1 in 10 people in AU&NZ!) • 5,100,000 visits • 12,555,000 page views • 4,841 new appraisal leads • 43,000 listing enquiries RECENT DEVELOPMENT Thewebsite teamaims to be responsive to the needs of our our business owners, agents and propertymanagers. We’ve been constantly monitoring feedback andworking to improve the experience and functionality of thewebsites andwe really want our newwebsites to be a valuable resource for thosewho use it. Between launch and the first week of August, our development partners at Website Blue have delivered 823 individual improvements, enhancements and new features, particularly for agent websites. Some notable ones include: AGENTWEBSITES (right) • 6 NewAgent Headers • Full customisation of pages with the ability to add asmany as you need • Video support via Vimeo on agent pages OFFICEWEBSITES • Simplify the number of menus allowing visitors to stay on your office site • Newoffice footers to keep your visitors on your site for longer • ‘Our Team’ updates with ability to order & search teammembers MULTI OFFICEWEBSITES • Office location search • Location landing pages • Cross-location featured teamblocks • Instant lead alerts sent to you viaWhatsapp • Social media assets • Digital marketing playbook tomake themost of your website’s features The new tier, Agent Pro at $99 per month, will give you access to the website builder to completely customise your ownwebsite. ANNOUNCING TEAMPROWEBSITES This is a new subscription tier specifically designed for groups of agents working in teams. There’s a number of new content blocks that will be available including teammember grid blocks, team listings blocks displaying the listings of the whole team, not just an individual and profile pages for each personwithin the team. TeamPro+ at $195 per month, will also have the added benefitsmentioned above in the Agent Pro+ tier. NEWPRICINGANDPACKAGES We’re always conscious of the fact that a one size fits all approach isn’t an ideal solution. Every business and agent is different and as suchwe have a range of subscription options and features available. AGENTWEBSITES Current and new agent subscribers will be able to take advantage of a range of new features that will bemade available to them to supercharge their websites, digital marketing and service offering to their clients for $145 per month. Agent Pro+ will include a range of new features including: • Enliven AI chat bot • Regular new content blocks • Marketing domain name • HomeLive - Live video streaming to your website for open homes, tours, auctions andmore
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