10 INSIDE Harcourts IN MARKETING INTRODUCING THE IMPROVED&SIMPLIFIED WEBSITE BUILDER TO GROWYOURBUSINESS. Since launching the newHarcourts websites inMarch &May in Australia and NewZealand respectively, we’ve achieved somemajor milestones for both our product development andmarketing efforts. Our newwebsites are regularly generatingmore than 1,000,000 unique browsers, andmore than 3,000,000 unique page views per month, making it one of themost visited real estate websites in the region. These numbers continue to growmonth onmonth. In October alone we achieved: • 892 property appraisals • 10,361 listing enquiries • 14,484 agent contacts • 1,534,357 visits • 3,165,689 page views INTRODUCING THE IMPROVEDAND SIMPLIFIEDWEBSITE BUILDER TOGROWYOURBUSINESS. We’ve been taking on board feedback from the network and quietly working to improve the website offering, working towards a product that provides undeniable value to agents & business owners. The teamhave approached the changes with three key tenets; making themeasier to use, providingmore value, and giving youmore choice enabling you to create professional and profitable websites in no time. WE’REMAKING IT EASIER FOR YOU. New automation features let you spendmore time selling property and less on building websites. With pre-made templates & content, quick CRM connections and dozens of integrations across sales and property management, you an get started in just minutes. WE’RE GIVING YOUMORE CHOICE. Create visually impactful websites as bespoke or as simple as you like. We’ve doubled the number of content blocks available tomore than 100. You can build custompages, menus and forms, or take advantage of our existing templated designs. Fromselecting your own customdomain, to personalising content with the help of our corporate images & video library, the choice is yours! WE’RE PROVIDING YOUMORE VALUE. Through powerful integrations like the auto-appraisal tool, partnering with The Real Estate Voice, Concierge &HomeLive, you’ll be positioned as a property expert and generatemore prospects than ever before. Our website builder offers a wide range of integrations with property technology, CRM systems, data providers, content providers and social media channels, making it simple for you to create a website that exceeds your specific needs. HARCOURTS AUTOAPPRAISAL With our lead generation tool, you can now automate your way to the best listings in town. We use data fromDomain and REINZ to deliver a report to potential sellers and landlords that includes a wealth of information including property value, sold & current listings, market & demographic information & trends on demand. Since launching in Australia inMarch, auto appraisal has generated 3148 appraisals converting into 306 listings paying $1,521,000+ worth of GCI, along with tensmillions worth pipeline GCI. RATEMY AGENT We have a deep integrationwith Rate My Agent. People who are signed up to the Harcourts CX programwith an RMA subscription can add blocks anywhere on their website that automatically update and publish your latest ratings and reviews. THE REAL ESTATE VOICE The Real Estate Voice is the content marketing solution tomake you stand out. Generate leads with stress-free content marketing for your website with the use of pre-written real estate articles. Automate the publication of ‘just listed’ & ‘just sold’ listings straight to your socials. You can order market reports, suburb profiles, agent and office bios, and even your entire website copy easily and quickly.
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