Issue 4 // 2022
2 INSIDE Harcourts numbers that the vastmajority of our teamare logging in daily to gain the insights that live data can give us. We are now in the process of launching integrated business planning tools to take the live data and track progress against targets set. It is an awesome tool really powering up our business. A huge shout out to KymWarner as her ‘Domo’ vision becomes a reality and toNick, Dod and Jarard for delivering an amazing platform. We launched our newClient Experience program in partnershipwith the leading agent rating platform in Australasia, RateMy Agent. Our survey response rate has doubled giving us both significantlymore data to measure our service delivery but also feeding toGoogle, helping drive our online profile and penetration. Now integrated intoH360 and our websites, this is another key step in delivering the finest experience in real estate. And then pulling this altogether, the newHarcourts intranet – The Harcourts Hub – is live in South Africa and Australia, and soon to go live inNewZealand. The one spot where you can get everything you need as well as links and access to all the various products and platforms. It is an amazing tool andwill get better and better. Thank you Avril for your passion for the platformand all the time I know you are putting in. And thank you Steve for providing the support to Avril and thewider Executive Teamto help bring all this together. With numerous other products and programs launched, the ‘Chaos Cog’ as Lenny has fondly dubbed it, is nowwithout doubt themost up to date and industry leading platformavailable anywhere in our industry. Sowe truly do have somuch to celebrate fromthe year that’s been – but evenmore reason to be hugely excited about the year ahead. Thank you for all your hardwork and focus again this year – you truly are an awesome team, one I amvery proud to be a part of and one I am looking forward toworkingwith next year. Have a great Christmas and safe holiday break – enjoy, relax and recharge – we have an awesome year ahead. As 2022 draws to a close, I amsuremany of us will simply be glad to see the back of it and have already started looking forward to the new year ahead! But it is also really important and a great opportunity to take a few moments to reflect on all that we have achieved and celebrate all that we have to be grateful for. We have certainly enjoyed a greatmarket through the pandemic, the likes of whichwe haven’t seen before. And so, whenwe compare the past 12 months the drops in activity and price appear significant – but the reality is themarket is still strong, the volumes good – it really has just returned to amore ‘usual’ market. Activity is different in differentmarkets –WA continues strongly while Auckland has certainly slowed – but that is usual –markets are different, they change, what isn’t different is some offices and individuals will have their best year ever in the next 12months and some won’t – in the samemarket. What hasn’t changed is that those that focus on the basics, stay positive andwork hardwill do unusually well, in anymarket. The choice is entirely in our own hands – and that’s somethingwe should all celebrate – the opportunity we have in real estate, withHarcourts, today, is awesome. We certainly live in volatile times – social issues, inflation, a patchy economy and yet we still live in some of the best countries in theworld with the greatest opportunity – embrace it and be grateful for just how fortunatewe are. We’ve certainly achieved somuch this year. We have launched our new websites and already the numbers are fantastic – all metrics up and growingmonthly. Lastmonthwe had almost 1million unique visitors resulting in almost 1,000 appraisals coming into our offices, agents and corporate support offices –which is truly amazingwhen you think that’s without direct traditional prospecting – purely organic. Well done Dan and your team, awesome! We havemigrated almost our entire network in Australia to VaultRE, all will bemigrated by year end. We have started pilots inNewZealand that will see usmigrate our entire network next year. Tomove away fromH1 was a huge decision and has certainly been amassive undertaking for everyone, but we are getting there. Thank you to Lenny, Claire and our entiremigration team for their hardwork and passion for the project. Of course our entire tech team, our Helpdesk and our BOM’s have also been outstanding supporting us as we’vemade the transition. Thank you all. We have relaunched the newH360 platformdelivering real time, live data on our individual and office performance. We can see fromthe usage Mike Green Managing Director, Harcourts International MERRY CHRISTMAS
INSIDE Harcourts 3 ISSUE 4 //2022 26 On the cover: We have somuch to celebrate from the year that’s been! Despitemarkets changing, volatile economies andworld events, we’ve learnt that success comes as we focus on the basics, stay positive andwork hard. The opportunity we have in real estate, with Harcourts, today, is awesome. Thanks for coming on the journey with us! Editor Shaena Jones Designer Alexander Rumsey Studio Eighty Contributions communications@harcourts.net While every effort has beenmade to ensure that the information in this publication is accurate we recommend that, before relying on this information, you seek independent specialist advice. We acknowledge the Turrbal Traditional Owners of the land onwhich this publication is produced and Elders both past and present. 30 8 34 32 13 TABLEOFCONTENTS In the Family. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 In Feature – Harcourts Purba Bali.. . . . . . . . . . 8 In Marketing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 In Client Experience. . . . . . . . . . . . . . . . . . . . . . . . . 12 In Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 CEO Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 In Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 New Zealand Update .. . . . . . . . . . . . . . . . . . . . . . 16 REIP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Australia Update .. . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 South Africa Update.. . . . . . . . . . . . . . . . . . . . . . . . 22 North America Update . . . . . . . . . . . . . . . . . . . . . 23 Indonesia Update .. . . . . . . . . . . . . . . . . . . . . . . . . . 24 In Rural .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 In Foundation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 In Commercial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 In Academy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 In Touch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 In View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 In Awards.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
4 INSIDE Harcourts OFFICES NewZealand Indonesia HarcourtsMt Eden A diverse new real estate teamhas put down roots in a prime Auckland location, with the opening of Harcourts Mt Eden. Themany and varied skillsets of Ian Yu, SteveWooler and Leigh Richmond alongside this team’smyriad of multicultural experience and perspectives and their determination towork closely with their local community, are sure to help a range of buyers achieve their home ownership dreams. Spitfire Square – Harcourts Gold The illustrious Harcourts Gold franchise have added another newoffice to their Canterbury portfolio. The Spitfire Square office which is conveniently located in a vibrant retail and hospitality hub, has huge potential with the constant streamof airport visitors every day. The teamwill be led by accomplished sales andmarketing professional Mitchell MacDonald, who prides himself on providing enthusiasm, professionalism, and good old fashioned personalised service. Harcourts Alexandra Park Harcourts is delighted towelcome investment property specialist Mark Honeybone to the network with the opening of Harcourts Alexandra Park, Auckland. After ten years heading up Property Ventures Real Estate, Mark was ready for a new challenge and is excited to bring his team onboard and see what incredible things the two property powerhouses can achieve together. Responding to Auckland’s need for qualitymedium-density housing, much of Harcourts Property Ventures’ business will surround newbuild, New York style apartments in Alexandra Park and nearby suburbs. With an established portfolio of knowledge, investors, buyers and sellers, we are confident this teamwill achieve great success in the local market. WELCOMETOTHE HARCOURTSFAMILY IN THEFAMILY Harcourts PulauDewata, Gianyar, Bali Welcome on board Harcourts Pulau Dewata which is Harcourts’ third office in Bali. Bali is known internationally as the top tourist destination for its unique culture. Rikowho is the Principal, has more than 27 years of experience in the property industry. He started his property career as a manager at Colliers Jardine Indonesia. He was also the director at Jakarta Propertindowhich is a state owned property developer. His current post as the President Director at Kingsland International which is a commercial propertymanagement. He plans to permanently reside in Bali and continue his property professionwith Harcourts. He will be assisted byWidya whowill operate the daily operation. Riko is looking forward to add the success of Harcourts Pulau Dewata to his great career history.
INSIDE Harcourts 5 OFFICES Australia North America Harcourts Eternity, Toongabbie, NewSouthWales Business Owner Shaktika Singh has been in real estate since 2009, always working in the local area, betweenMarsden Park andWestmead. The Harcourts Eternity team is very diverse offering a balanced and complementary approach to each client. The teamall have wonderful strengths and bring something unique to the table. Well known for her straightforward and honest approach, Ms Singh reassures her clients that her teammanages their properties like they wouldmanage their own. Ms Singh says the decision to join Harcourts was straight forward, “I chose Harcourts for two reasons: technology and support.” A busymother of three energetic children, Ms Singh is proud of the growth of her business and looks forward to further growth with Harcourts. HarcourtsMetropolis – Vancouver, Canada Harcourts North America’s number one Canadian broker, LanaWu, takes charge of the newest Canadian office, Harcourts Metropolis. Having been Harcourts’ number one agent in Canada since the opening of their first office, it is no surprise to see her thriving in this new space. Wu’s strategy runs deeper than solely focusing on clients buying and selling property. Wu also knows that to continue having success, her agents “need to have fun, enjoy their work, and do sowhile giving back to the community.” For somany, real estate is a transactional business, but for Wu and her team, this business is nothing without the relationships they have built andmaintained over the years. There is no question that Harcourts Metropolis will flourish under Wu’s leadership. Behind her contagious positivity and unquestionable integrity, it is clear that her clients trust her, and her agents feel empoweredworking behind her. Harcourts Coastside Property, Erina, NewSouthWales Father and Son duo, Steve and DarrenMcGowan are both principals at Harcourts Coastside Property. Father and licensee Steve McGowan is said to bring a down-to-earth and engaged demeanour into the Erina team, with over 30 years of experience under his belt. Sales manager and son DarrenMcGowan pivoted into propertymanagement in 2015 is a confident communicator and always attuned to onlinemarket trends. Cherie Nelson, who first partnered with the McGowans in business back in the early 2000s, takes on the propertymanager role in the Harcourts Coastside business. With their recent rebranding, Steve, Darren and Cherie said that their partnering with Harcourts was an “easy” choice. Harcourts Rockhampton, Queensland Led by Grace Low, Harcourts Low& Co. in Rockhampton is the latest office to open its doors in Queensland. Grace started her career alongside a teamof property developers in 2007, at the age of 18, and transitioned into a sales role in real estate in 2008. Now, with 15 years of experience she is excited to take on the new role as Harcourts Low& Co’s Principal and Auctioneer. One of, if not the, youngest female principals in Central Queensland, Grace is passionate about her teamand her decision to join Harcourts. “We chose Harcourts for their huge amount of salesmentoring and support for our team, acknowledgement for employees accomplishments, and such an amazing work culture. Themission statement rings true, and Harcourts fits our fun and energetic approach to real estate as well as our love for Auction.” Harcourts Encore – Tigard, Oregon Harcourts North America’s success continues in Oregon as top broker TomAnderson opens Harcourt’s Encore in the Portland suburb of Tigard. Though Anderson had been running a successful boutique agency in the area for years, he saw a unique opportunity in partnering with Harcourts North America. “Top producing agents need the newest tools, and Harcourts has the full package. There is a sense of collaboration that I have not experienced in a franchise.” Tigard has a population of just under 55,000, but Tom’s approach has a small-town feel where he plans to continue to give back to this city that’s given himsomuch. IN THEFAMILY
6 INSIDE Harcourts Lydia Jeffs Social & Paid Media Coordinator, Harcourts International Lydiahas joinedHarcourts as theSocial &PaidMediaCoordinator. In this role, Lydiaworkswithin thedigital+ team, responsible for social andpaidmedia inour enterprise clients and runningday today support of our H Digital+websites. Coming fromadiverseanddynamicoffice role, in thebuilding industry, where shediscovered her passion for socialmedia. Lydia says she’s incredibly grateful tobe followingher dreamfull timewith Harcourts. Thriving inanenvironment that’s fast pacedwithadiverse roleof responsibilities allows Lydia touse her problem-solving skills to find resolutions and improveworkflows. Jarard Thompson Data Analyst, Harcourst International Witha variedbackgroundacross theTechnology andAnimation space, Jarard joinsHarcourts as aDataAnalyst. Workingwith theH360/Domo teamJarard is responsible for creating interactivedashboards andanswering business questions for thenetwork aswell as presentingBusinessManagers, PropertyManagers, CEOs their office/regional numbers and statistics to support better informedbusiness outcomes. Outsideof work, Jarard’s interest lie inouter-space, natureandvideogames. Andy Henderson Web Systems Support Officer, Harcourts International Andy has joined theHarcourts teamas theWebSystems SupportOfficerwhereheprovides technical support for our Cert IV inReal EstateStudents and related systems&websites. After 20 years runninghis ownbusiness focussingonwebsite training, SEO, digitalmarketingandmore, Andy is lovingworkingwithadynamic team, office cultureandof course thepaidholidays! Andonhis day’s off, Andy likes tounwindbyhitting thegym. Trent Sutton Chief Marketing Officer, Harcourts International Welcome toour newChiefMarketingOfficer, Trent Sutton. Trent joins us fromanotherwell-respected real estate brandandwill bebasedout of our Sydney corporateoffice.Withover 20 years’ experience inbrandmarketing, Trent hasworkedwithmany Australiancompanies todrivegrowth througheffectivebrandandcampaign marketingdesigned tomobilise customers toact. Trent is passionateabout helpingpeopleand thebrands they workwith tobecomemore successful. Inhis roleasChiefMarketingOfficer, Trentwill lead theBrandExperience teamto further growtheHarcourtsBrandglobally. IN THEFAMILY WELCOMECORPORATETEAM
INSIDE Harcourts 7 Shane Kempton Chief Executive Officer, Harcourts Western Australia Welcomeback toShaneKemptonas theHarcourtsWAChief ExecutiveOfficer. AsCEOandhigh-performance coach, Shanehas experienced lifeandbusiness frommanyperspectives andat thehighest level. Fromserving his country as aSoldierworkingwith theAustralianSAS, BusinessOwner of Australian’s number 1 real estate office, CEOof threenational real estategroups, andAuthor of thebook “Your Best Days AreAheadOf You”. Christine Sugana Business Operations Manager, Harcourts Western Australia HavingpreviouslyworkedasHarcourts ApplecrossOfficeAdministrator, Christinehas recently joined the HarcourtsWesternAustraliaasBusinessOperationsManager. Bornand raised inJakarta, Indonesia, Christine came toPerth in1996 toattend senior high school anduniversity. Thenafter obtainingaBachelor of Arts (GraphicDesign) degree fromCurtinUniversity, she returned to Indonesiaandworkedas agraphicdesigner and account executive for a franchisemagazine. Christine says, “Beingapart of theHarcourts family for thepast four years has beenanamazingexperienceand I look forward to learningmore, contributing, andproviding support to thenetworkon this next part ofmyHarcourts journey”. Cassandra Leak State Operations Manager, Harcourts South Australia Witha real estate career beginningwhen shewas 18 years old, Cassandrabringswideexperienceand skills to her roleas StateOperationsManagerwithHarcourts SouthAustralia. Having spent the first six yearsworking across bothPropertyManagement andSales Administration, Cassandra took a fewyears’ break fromreal estate to travel andhas recently come fromaproject coordinator rolewithin theRecyclingandWaste industry. JoiningHarcourts duringoneof thebusiest periods of the year, withnewtech rollouts and thequarterly awards, Cassandrahas taken it all inher stride. Luke Meintjes Sales Manager – Mortgage Express, Harcourts New Zealand Luke’s experiencehas been in financial services,marketingmanagement across SouthAfricaandAustralia. Havingworkedonboth sides of the fenceas advisor andBusiness owner, Manager andBusinessDevelopment Manager, hewill beproviding valuable support and training to theMortgageExpress advisor team. IN THEFAMILY WELCOMECORPORATETEAM
8 INSIDE Harcourts IN FEATURE HARCOURTS PURBA BALI CELEBRATES THE RETURNOF BALI’S REAL ESTATEMARKET This issue, we talk with Harcourts Indonesia’s team in Bali about their local market, the office and their business success. Enjoy the read! The real estatemarket in Bali is soaring again, with the island set to smash tourism targets by the end of the year, andwelcomemore than 1.5million international tourists and 7million domestic. With that, the Harcourts Purba Bali office is busier than ever, with our teamof agents who are fielding dozens of calls and leads daily, for property buyers seeking to find an island home. The Harcourts Purba Bali office opened its doors in 2018, in a prime location in Canggu, receiving a steady amount of foot traffic andwalkins for buyers, sellers, and long-term renters. Principals Eugene Shivnan and his wife Siti Salmah Purba have beenworking in Bali real estate for nearly 20 years and have seen the island’s flowof demand and changes of themarket. Indonesian buyers continue to dominate themarket with 38.5%of the lead share over the last quarter, while the topmarkets for international interest are fromAustralia, Singapore, and the United States. “The volume of interest we are seeing over the last fewmonths is heavy and very promising,” says Principal Eugene Shivnan. “Due to our brand and reputation, we have become a premier agency for listing properties, sowe canmeet the demands, especially from these very high-end or commercial buyers.” Harcourts Purba Bali Launches “Platinum Listings” With the extremely high competition among the agencies for listings, Harcourts Purba Bali wanted to offer sellers a premiere service for property listings, going above and beyondwhat other agencies can. With PlatinumListings, the hand-selected exclusive listings receive marketing benefits, for visuals, property listing, and outreach to buyers to increase the likelihood of purchase. “Some properties are extra special, either for their appeal, amenities, or their value, and these are the ones we call our PlatinumListings,” says Eugene. “With the right price and very targeted, specificmarketing to find the buyers, we can almost guarantee a sale.” The PlatinumListings programhas been a success in its early stages with exclusive listings for land plots in Bingin Uluwatu as well as stunning high-end villas in Perenen, Canggu and Berawa. Looking forward to 2023 As the New Year approaches, the Harcourts Pura Bali team looks to grow the brand in other segments of themarket, including locations and listings offerings. “We focus and rely a lot on our digital marketing to solidify the Harcourts brand at the top of mind for Bali real estate,” says Eugene. “This has been very successful for us, and next year we’ll be evolving to havemore content across our digital platforms. This will bemore interesting or newsworthy items, such as videos or podcast interviews and area reports and news articles.” Additionally, the team is increasing their presence on neighbouring islands Lombok and Nusa Lembongan and Penida, as thesemarkets are also growing. The commercial segment continues to be strong for the team, with an increasing number of listings for small to-midsize projects and resorts. TOPOFFICE BY REV. SEPT 22 HARCOURTSOFFICE RANK Property 1 Purba Canggu 2 Solo Raya 3 Kelapa Gading 4 Viva Pluit 5 Tomang 6 Central Park 7 AlamSutera 8 Central BSD 9 Xhome 10 Freedom 11 Central 12 SectionOne 13 Prioritas 14
INSIDE Harcourts 9 IN FEATURE
10 INSIDE Harcourts IN MARKETING INTRODUCING THE IMPROVED&SIMPLIFIED WEBSITE BUILDER TO GROWYOURBUSINESS. Since launching the newHarcourts websites inMarch &May in Australia and NewZealand respectively, we’ve achieved somemajor milestones for both our product development andmarketing efforts. Our newwebsites are regularly generatingmore than 1,000,000 unique browsers, andmore than 3,000,000 unique page views per month, making it one of themost visited real estate websites in the region. These numbers continue to growmonth onmonth. In October alone we achieved: • 892 property appraisals • 10,361 listing enquiries • 14,484 agent contacts • 1,534,357 visits • 3,165,689 page views INTRODUCING THE IMPROVEDAND SIMPLIFIEDWEBSITE BUILDER TOGROWYOURBUSINESS. We’ve been taking on board feedback from the network and quietly working to improve the website offering, working towards a product that provides undeniable value to agents & business owners. The teamhave approached the changes with three key tenets; making themeasier to use, providingmore value, and giving youmore choice enabling you to create professional and profitable websites in no time. WE’REMAKING IT EASIER FOR YOU. New automation features let you spendmore time selling property and less on building websites. With pre-made templates & content, quick CRM connections and dozens of integrations across sales and property management, you an get started in just minutes. WE’RE GIVING YOUMORE CHOICE. Create visually impactful websites as bespoke or as simple as you like. We’ve doubled the number of content blocks available tomore than 100. You can build custompages, menus and forms, or take advantage of our existing templated designs. Fromselecting your own customdomain, to personalising content with the help of our corporate images & video library, the choice is yours! WE’RE PROVIDING YOUMORE VALUE. Through powerful integrations like the auto-appraisal tool, partnering with The Real Estate Voice, Concierge &HomeLive, you’ll be positioned as a property expert and generatemore prospects than ever before. Our website builder offers a wide range of integrations with property technology, CRM systems, data providers, content providers and social media channels, making it simple for you to create a website that exceeds your specific needs. HARCOURTS AUTOAPPRAISAL With our lead generation tool, you can now automate your way to the best listings in town. We use data fromDomain and REINZ to deliver a report to potential sellers and landlords that includes a wealth of information including property value, sold & current listings, market & demographic information & trends on demand. Since launching in Australia inMarch, auto appraisal has generated 3148 appraisals converting into 306 listings paying $1,521,000+ worth of GCI, along with tensmillions worth pipeline GCI. RATEMY AGENT We have a deep integrationwith Rate My Agent. People who are signed up to the Harcourts CX programwith an RMA subscription can add blocks anywhere on their website that automatically update and publish your latest ratings and reviews. THE REAL ESTATE VOICE The Real Estate Voice is the content marketing solution tomake you stand out. Generate leads with stress-free content marketing for your website with the use of pre-written real estate articles. Automate the publication of ‘just listed’ & ‘just sold’ listings straight to your socials. You can order market reports, suburb profiles, agent and office bios, and even your entire website copy easily and quickly.
INSIDE Harcourts 11 IN MARKETING Daniel McQuillan Digital MarketingManager digitalplus@harcourts.net NEWZEALAND SIGNUP HOMELIVE HomeLive is a streaming solution that creates a point of difference. Take centre stage with HomeLive and host live stream inspections that help you sell properties andwin listings. Reach all your audiences at once, with streams syndicated across your digital platforms, receiving leads straight to your CRM. CONCIERGE CHAT Propic Concierge delivers 24/7 instant connections and insightful conversations tailored for every sector of modern real estate, helping busy agents answer enquiries and save time. REAL-TIMEWHATSAPP LEADALERTS Get a jump on the competitionwith realtime lead alerts for listings & auto appraisals viaWhatsapp. DIGITALMARKETING Level up your paid digital marketing game with the newMeta Conversion API, allowing for sophisticated audience segmentation. We’ve also partneredwith Google to offer a great deal. Open a new Google Ads account through Harcourts International and spend $500 in the first 60 days, and Google will give you $500 in ad credit (conditions apply) AUSTRALIA SIGNUP Yo r next st p. Sign up today! https://harcourtsdigitalplus.com.au/ e es. “Our newWebsites have been a huge improvement onwhat we use to have! Frombuilding them, to updating them, the user experience has been easy, and the final product is amazing. Our agents are stokedwith the ‘Request Appraisal’ feature. The leads we’ve been able to gather through this feature have been quite impressive, and the conversions to sales evenmore so.” Mary Tey, Operations Manager, Harcourts Clayfield “We have received positive feedback fromour teamand consumers on how crisp and clean the newwebsite design looks. It is simple, professional, informative, and the templates are all easily integrated and versatile allowing us to import, edit and display our own touches within a stylish design. Sarah Bekkers, Operations Manager, Harcourts Hunter Valley WHAT DOPEOPLE THINK SOFAR? Testimonials. “Our newWebsites have been a huge improvement onwhat we use to have! From building them, to updating them, the user experience has been easy, and the final product is amazing. Our agents are stokedwith the ‘Request Appraisal’ feature. The leads we’ve been able to gather through this feature have been quite impressive, and the conversions to sales evenmore so.” - Mary Tey, Operations Manager, Harcourts Clayfield Testimonials. “We have received positive feedback fromour teamand consumers on how crisp and clean the newwebsite design looks. It is simple, professional, informative, and the templates are all easily integrated and versatile allowing us to import, edit and display our own touches within a stylish design.” - Sarah Bekkers, Operations Manager, Harcourts Hunter Valley Your agent/teamsubscriptionmodel. *All prices exclude GST. 1Auto Appraisal available now in Australia. Coming soon to NewZealand. 2Currently available on VaultRE, coming soon to H1. For NewZealand the Auto Appraisal requires a Property Smarts subscription for your office. Agent Pro $99* $145* Agent Pro + $195* Team Pro + Basic No Charge Recommended Real Estate CRM Integration Auto Appraisal1 Concierge Chat Custom Domain Easy to Use Drag & Drop Website Builder Integration with Leading PropTech Technologies New Content Blocks HomeLive Subscription Website and Listing Analytics Team Specific Content Blocks The Real Estate Voice Content & Automation Digital Marketing Toolkit Training Videos Auto Appraisal Buyer Matching2 Realtime Lead Alerts Your office subscriptionmodel. $285* $595* Basic No Charge Real Estate CRM Integration Auto Appraisal1 Concierge Chat Custom Domain Easy to Use Drag & Drop Website Builder Integration with Leading PropTech Technologies New Content Blocks HomeLive Subscription Website and Listing Analytics The Real Estate Voice Content & Automation Digital Marketing Toolkit Training Videos Auto Appraisal Buyer Matching2 Realtime Lead Alerts Website SEO Audit Invitation to Website Ideation Sessions Recommended *All prices exclude GST. 1Auto Appraisal available now in Australia. Coming soon to NewZealand. 2Currently available on VaultRE, coming soon to H1. For NewZealand the Auto Appraisal requires a Property Smarts subscription for your office.
NEW PARTNERSHIP TOENHANCE HARCOURTS CX The collaborationwith RateMyAgent is an exciting step towards Harcourts offering amarket-leading experience for business owners and agents. The newprogram incorporates two survey systems, access to customised Harcourts templates, automated posts to Google My Business profiles, website integration, and a RateMyAgent API. With testimonials and star ratings fully integratedwith Google Reviews, our great ratings are suddenlymuchmore visible in the local area via search engine optimisation (SEO), powered by RateMyAgent’s site. In fact, comparedwith old surveys, the response rate with Rate My Agent has increased to over 40%providingmore data for our clients. The site’s dashboard allows agents to leverage and showcase their track records, converting them to future sales. RateMyAgent allows agents to customise agency profiles to align branding as well as the ability to generatemarket reports that highlight successes to prospects, all of which allowHarcourts’ agents to boost their profile and credentials. RateMyAgent chief executive officer, Michael Davey commented, “Harcourts is leading the industry in trust and transparency with this program, measuring the client experience end-to-end and really lifting the bar.” In addition to the Google Interaction, RateMyAgent of course shows results frommany other real estate businesses across Australia and NewZealand, but with a continued focus on the Harcourts Promise, our agents have nothing to fear from comparison. Steven Green Business Operations, Harcourts International steven.green@harcourts.net IN CLIENTEXPERIENCE 12 INSIDE Harcourts
ActivePipe MRI Property Tree RealHub RateMyAgent Microso 365 REIP Nexus by Valocity HomeLive Rello Sales AI by Claire Concierge TREV Workplace Adfenix 2022 has been an amazing year of positive change for the Harcourts technology suite. We have finishedmigrating all Harcourts and Nutrien Harcourts branded offices in Australia fromH1 to VaultRE. The project’s focus is now tomigrate NAI Harcourt Australia, bring the early adopters in-line with the 100%VaultRE operatingmodel, along with finalising the work with The PropTech Group to enhance VaultRE to be match fit for New Zealand. H Digital + Web the newNational, Office, and Personal websites for Australia and New Zealand continues to be enhanced with new products and features being introduced. ALC on the Gold Coast was an exceptional event where the Interfirm dashboard, in H360, was released to the Australian business owners. The Harcourts Hub was released across Australia and plans are underway to release it into New Zealand. Everythingwe’rebuildingand rollingout helps our people domore, andbetter. Aligning with our aim to deliver the finest experience in real estate. We’re replacing existing technology and delivering world-class systems that provides clarity, connectedness, and centralisation tomake your operations smoother, cleaner, andmore cutting-edge. VaultRE is the endorsed specialist customer relationshipmanagement (CRM) systemthat allows Harcourtsmembers to domore, and better. This leading systemallowsmembers tomonitor every aspect of their operation froma single page, fromany location, and in real time. Ultimately, VaultREwill helpmembers to listmore, sell more, rentmore. HDigital+Web delivers world class national, office and personal websites. Built from the ground up focused on providing the best content management systemallowing Business Owners and Agents to create a beautiful web presence. Delivering a platform to showcase you, your business, and your vendors properties. Harcourts Hub is the home of all things Harcourts, built for members as the central location for all training, newsletters, events, templates, and resources. It will replace H1 for news and information, resources, and library content. H|360 collates data frommultiple sources to help our business owners, property managers and agents see the story of their business performance in live graphs, dashboards, and rankings. These indicators showour members how they’re performing in real time, so they knowwhere their opportunities are, and can grow through relevant training and support on Harcourts Hub. This business performance dashboard is a source of live, smart data that will help members set and hit targets. H|360 gives us the capability tomake decisions based on intelligence rather than intuition. We havemade amazing progress this year, and next year will be even better as we continue to build the finest technology suite in real estate in theworld! INSIDE Harcourts 13 DELIVERINGWORLD-CLASS SYSTEMS TOSUPPORT OPERATIONS AT THE FRONTLINE Leonard Donaldson Chief InformationOfficer leonard.donaldson@harcourts.net IN TECHNOLOGY
14 INSIDE Harcourts Hi TeamHarcourts, As another year draws to a close it’s a great time to reflect onwhat we’ve accomplished, andwhat we’ve learnt about ourselves. The year certainly deliveredmany opportunities to test our resolve and ability to adapt to changingmarkets, and a changing world. One thing I’ve learnt over the years is that there are always opportunities, no matter themarket. Wemay just have to look harder to find them. It’s beenwonderful for our team to be able to reconnect at events around the world this year. Our HX conferences were truly spectacular, and I can’t wait for May next year whenwe get to do it again! There is nothing as powerful as being face-to-face – something we should remember when it comes to building relationships with our clients. I trust that many of youwould have achieved your goals for the year. If not, it’s a valuable exercise to evaluate where the areas for improvement are andwhat learnings you can take into the new year. There is no such thing as failure whenwe take the learnings to get better. And the good news is, we get a fresh chance to do it all again in 2023. For me the year remindedme of the importance of gratitude. We all have our individual challenges in life and it’s easy to be negative and make excuses. Sometimes life isn’t fair andwe’re blindsided by things we never expectedwould happen. But it’s howwe respond that mattersmost. Being grateful for what we have. For the friends and family that fill our lives. For our health. For the small things. And in our Harcourts world, the opportunity we have each day tomake a difference in the lives of others. It’s an honour and a privilege to be entrustedwith the sale or management of peoples’ homes, or to find a family a newhome they can call their own. Whenwe deliver an exceptional experience we make a difference. Make themost of that opportunity. Focus on your successes for the year. Celebrate them. Take the learnings and build them into your plan for 2023 so that the new year brings you everything you deserve. Take care over the holiday season and enjoy the time with your loved ones. Make everymoment count! See you in 2023! One Team. Steve Caradoc-Davies Chief Executive Officer, Harcourts International steve.caradoc-davies@harcourts.net CEOUPDATE INPLACEINTERNATIONAL
INSIDE Harcourts 15 You could get up to $30,000, depending on the State or Country, towards buying or building your new house, unit or townhouse if all purchasers have not owned a home before. First HomeOwner Grant First HomeGuarantee Scheme Each State or Country may have eligible first home buyer schemes which can often save thousands. First HomeSuper Saver Scheme Ask your Mortgage Express broker what super contributions can be released to help buy your first home. PREPARE YOURSELF TO BE LOAN READY IN 2023 Lenders are closely looking at spending habits, comparing the budget you complete against actual statements. Of great interest is discretional spending i.e. Uber Eats, Afterpay spending, and entertainment in general. Lenders have far more information about how you manage credit, this could be great news, or not. Interest rates are on the rise, affecting repayment and borrowing capacities. ASSESS your needs and unique financial position, then recommend loan options and strategies. EXPLAIN the entire process from start (Application) to finish (Settlement). ASSIST with all paperwork required. COLLABORATE with all those involved in purchasing your home such as solicitors, real estates and lenders. CONDUCT regular reviews after settlement, making sure you are supported and still enjoying the most competitive deal for your situation. Start changing your spending habits, do you need Uber Eats that often and Afterpay? Start a savings plan. Consolidate multiple credit and store cards. Automate your bills, so nothing gets missed Go to our website to try our Loan Calculators www.mortgage-express.com.au/tools/ www.mortgage-express.co.nz/financial-tools/ What changed in 2022 We’ll work with you to: Contact Us Today 3 months of change can make all the difference and get you Loan Ready. To find out more about your credit score and to get your free report - contact your local mortgage broker How can you be Loan Ready? Grants and Schemes* If you’re a first home buyer it can get pretty confusing. There are a number of grants and incentives for first home owners including the Home Guarantee Scheme , First Home Owner Grant and First Home Super Saving Scheme - and we can help explain. VICKY DEVINE www.mortgage-express.com.au LUKE MEINTJES www.mortgage-express.co.nz You could get up to $30,000, depending on the State or Country, towards buying or building your new house, unit or townhouse if all purchasers have not owned a home before. First HomeOwner Grant First HomeGuarantee Scheme Each State or Country may have eligible first home buyer schemes which can often save thousands. First Ho eSuper Saver Sche e Ask your Mortgage Express broker what super contributions can be released to help buy your first home. I Lenders are closely l oking at spending habits, comparing the budget you compl te against actual statements. Of great int rest is discretional spending i.e. Uber Eats, Afterpay spending, and entertainment in general. Lenders have far more information about how you manage credi , this could be great news, or not. Int rest rates are on the rise, affecting repayment and borrowing capacities. ASSESS your needs and unique financial position, then recommend loan options and strategies. EXPLAIN th entire process from start (A plication) to finish (Settlement). AS IST with all paperwork required. COLLABORATE with all those involved in purchasing your home such as solicitors, real estates and lenders. CONDUCT regular reviews after settlement, making sure you are supported and still enjoying the most competitive eal f r your situation. Start changing your s e di g bit , o u Uber Eats that often a d After Start a savings plan. Consolidate multiple cr dit a d st re . Automate your bi ls, so n thi et mis Go to our website to try o r L n al ula w w.mortgage-expre s.c m. /tool w w.mortgage-expre s.co. z/fi cial- ool What changed in 20 2 We’ll work with you to: Contact Us Today 3 months of change can make all the di ference and get you Loan eady To find out more about your credit score and to get your free report - contact your local ortgage r er Ho can you be Loan eady Grants and Schemes* If you’re a first home buyer it can get pretty confusing. There are a number of grants and incentives for first home owners including the Home Guarantee Scheme , First Home Owner Grant and First Home Super Saving Scheme - and we can help explain. VICKY DEVINE www.mortgage-express.com.au LUKE MEINTJES www.mortgage-express.co.nz You could get up to $30, 0 , depending on the Sta e or Country, towards buying or building your new house, unit or townhouse if all purchasers have not owned a home before. First HomeOwner Grant First HomeGuarante Scheme Each Sta e or Country may have eligible first home buyer schemes which can often save thousands. First HomeSuper Saver Scheme Ask your Mortga e Express broker what super contributions can be rel ased to help buy our first home. Y T B s r los ly l o ing at spending habits, comparing u c plet ag inst actual sta ements. a int r st is iscreti n l spending i.e Uber Eats, t rp ing, n ent rtainment in gen ral. s a f r or i for ation about how you a edit, his ld be great ne s, or not. t r s es r on t rise, af ecting repay ent and g ities. y r e s n unique fina cial position, then recom end loan options and strategies. I t tire pr cess fro start (Application) to fin sh (Settlement). I wit all pa erwork required. E with all those involved in purchasing your home such as solicitors, real esta es and lenders. T regular reviews after settlement, making sure you are sup orted and still enjoying the most competitive deal for your situation. Start changing your spending habits, do you need Uber Eats that often and Afterpay? Start a savings plan. Consolidate multiple credit and store cards. Automate your bills, o nothing ets missed Go to ur website to try our Loan Calculators w .mortga e- xpres .com.au/to ls/ w .mortga e- xpres .co.nz/financial-to ls/ a c anged i 02 l r i ou o: Contact Us Today nt s f change can m ke al the difference and get you Loan Ready. fi t ore about your credit score and to get your fre report - contact your local mortgage broker ow can you be Loan Ready? ra ts and Schemes* If you’re a first home buyer it can get pretty confusing. Ther are a number of grants and incentives for first home owners including the Home Guar ntee Scheme , First Home Owner Grant and First Home Super Saving Scheme - and we can help explain. VICKY DEVINE w .mortgage- xpress.com.au LUKE MEINTJES w .mortgage- xpress.co.nz
16 INSIDE Harcourts NEWZEALAND UPDATE As we reach the end of the year, not only arewe taking time to reflect on what we have achieved in 2022, it is the time of year whenwe all look forward to gatheringwith family and friends, many of whomwemay not have seen for some time. It is also a time of year when our actions and focus will set the tone for the year we are in, and the one to come. With the last quarterly awards of the year under our belts and our Christmas parties and catch-ups in full swing, in NewZealandwe are taking time to thank our team for their hardwork and dedication in what has definitely been another interesting year in business. The general consensus is that 2023 will be better than 2022 for somany reasons. As we continue to celebrate our people and our culture, we have been delighted this quarter to induct two further recipients into ‘Titanium’. This award recognises exceptional achievement, andwe are thrilled to advise that Yvenna Yue – Harcourts Monarch, Hamilton Central City and Diego Traglia – Harcourts Northwest Realty are the second and third recipients of this recognition. Congratulations Yvenna and Diego - we are proud of all your hardwork and dedication. It is wonderful to be able to showcase your achievements in this way. 2022 has also been a year were we have done evenmore for our communities and people in need across NewZealand. Along with continuing our commitment to the Hospice Grants Programme for the sixth year, we have increased the grant total from$225,000 to $275,000 thanks to a donation through the Harcourts Foundation for $30,000 and also to Riley Blackham, Business Owner - Harcourts Blackhamand Co. for his incredible $20,000 donationmade earlier this year at HX22. I cannot forget tomention Gumboot Friday 2022. The engagement fromall parts of our network towards this initiative which Harcourts Foundation are proudly supporting for the first time, has been unbelievable. At $138 per counselling session, the Harcourts network raised $167,652.45, enough to fund 1,215 free counselling sessions to our young kiwis who so desperately need our help and support. What we have done for Gumboot Friday is an amazing start, but it most certainly doesn’t stop here. Mental health issues for our young people continue to be on the rise, so let’s all pull together and continue what we have started in raising awareness and funding for our kiwi kids. INPLACENEWZEALAND Diego Traglia (top) & Yvenna Yue (bottom), our Titanium recgonition awardwinners. Bryan Thomson Managing Director, Harcourts NewZealand bryan.thomson@harcourts.net Trans-TasmanWalkathon In September, our Harcourts NewZealand and Harcourts Australia Corporate teams, battled it out for the inaugural Trans-Tasman Walkathon Competition, andwhat a week it was! Harcourts NewZealand took out the top prize with a whopping 3,476,673 steps, beating Australia’s 2,571,618 steps! Thismeans the Trans-TasmanWalkathon trophy will stay here in NZ for the next 12 months until it is contested in September 2023. • Top Trans-Tasman Team B east Mode Steppers 430, 383 steps (Shannon Hamilton, Jay Areora, Nataly Lopez & Victoria Ly) • TeamWinners 1st Place Beast Mode Steppers 430,383 steps (Shannon Hamilton, Jay Areora, Nataly Lopez & Victoria Ly) 2nd Place Insteption 422,491 steps (Liane Thomson, Jennie Harrison, Grace Hartley & Luke Meintjes) 3rd Place Has-Beens &Wannabies 369,281 steps (Olivia Graham, Minnie Baweja, Aaron Davis and Dimi) • Individual Winners 1st Place Liane Thomson 162,429 steps 2nd Place Victoria Ly 136,178 steps 3rd Place Olivia Graham 128, 065 steps
INSIDE Harcourts 17 INPLACENEWZEALAND AuctionUpdate Whilst numbers across the board have been down on last year, the auction process remains strong across the country. I’mseeing some great results come through social media and as wemoved through spring, it was great to see some of the in-roomsessions stacked and full of energy, bidding, hammers coming down, and smiling customers. Keep those posts coming, they are great social proof of your strength and our brand! I would also like to give amassive thanks to every auctioneer who stood up and called charity auctions for Gumboot Friday (4 November), to every business owner who put together initiatives and finally every one of youwho reached into your pockets. The results were outstanding and above our expectations. The Gumboot song videos fromaround the country were outstanding, with a special mention to Mike Beazley and the team in Harcourts Optimize Realty inWhangarei – I loved it. The video by the Northern Region Auctioneers withMike King, Bryan Thomson, Jackie Parker et al. went viral. My football team, (who are a bunch of crusty cynics) loved it and it spurred them into charitable action. In October I had the pleasure of travelling across the ditch to the Australian Auctioneering Championships (AUSTROS) with Aaron Davis and a large contingent of serious auction advocates from the Harcourts network and beyond. It was a fantastic experience and althoughwe didn’t take away the trophy, it was very apparent that the standard of NewZealand auctioneering, sets benchmarks. Competition seasonwill be with us very soon. We kick offwith the LVD Championships in Queenstown. This is a wonderful competition for those both serious and interested in the craft. There are three divisions to enter - Novice, Senior and Premier. The LVD Champs offer more than the “call”. The non-verifiable breakfast masterclass is a “must do” and the chance to be amongst serious auction practitioners for three days will without doubt help your business in 2023. “Constant improvement is at the forefront of auctioneering and practitionersmust always be upskilling. With the season’s pinnacle events later in the calendar year, it makes perfect sense to focus competitors two to threemonths prior to the National honours – ensuring they’re at the peak of their powers and subsequently enhancing the overall standard. “ – Mark Sumich, Chief Judge With the competition inmind, we have amended the date for our “Introduction to Auctioneering” Course, so that the committed amongst you can get to Queenstownwith confidence. • Auckland - Wednesday 1 February 2023 • Christchurch - Tuesday 7 February 2023 Please sendme an email to lock in your spot. Have a great Christmas and here’s to 2023! Celebrating Long ServiceMilestones Arlene Cresswell In October, Arlene Cresswell - Auction Administrator at Advantage Realty Tauranga, achieved the amazing milestone of 30 years’ service to Harcourts. Arlene started her career with Harcourts inWhangamata in 1992, working for Neighbour Realties Ltd as a receptionist working part time, after school and on the weekends. Over the next 6 years she was involved in the administrative side of the company as it expanded to eight offices on the Coromandel Peninsula - where she became the Director’s Personal Assistant. Arlene transferred toWaihi in 1996 and helped open this office, as well as the officeWaihi Beach. Gaining her license, Arlene decided to have a go at selling real estate but soon decided that being a well organised personwith a touch of perfection, that administrationwas the path for her. Prue Hamill Prue Hamill, Business Owner - Harcourts Hamill Realty –Wairarapa celebrates 25 years of service this November. Prue had tried a variety of careers before deciding to sell real estate andwithin her first year of sales shemanaged to achieve national top 5% recognition. In 1997 she purchased the Harcourts Wairarapa franchise from the late Pat Mahony, who set up the first Harcourts Franchised office. Prue has been a licensed Auctioneer for 23 years, having called more than 800 property auctions and has been awarded Harcourts Wellington Region Auctioneer Champion in the year 2000. Prue is very proud to call the beautiful Wairarapa home and is involved within the local community. She has served as the area representative of the Real Estate Institute and has sponsored numerous local individuals and groups in their support of the Harcourts Foundation. In her 25th year of ownership Prue has a strong passion for the industry and believes in high standards with a personal hands-on attitude. She has experienced all sorts of market conditions and has learnt to adapt. “I work continually on howbest we can provide our clients with better means of achieving top results.” Congratulations Prue! DavidMoy DavidMoy, Sales Consultant & Auctioneer for Harcourts Shelter Realty - New Lynn has achieved the milestone of 25 years this November. David has excelled in real estate with his consultative approach and straighttalkingmanner, winning favour from past and present clients. David qualified as a BranchManager in 1995, in 2003 he was accredited with the coveted AREINZ status from the Real Estate Institute of NZ and in 2006 graduated fromMassey University in Business Studies and continues study to keep pace with the ever-changing needs of a modernmarket. Not content with these successes, David qualified as an Auctioneer in 2014 and loves the Auction process. David continues towork alongside his wife Lydia and together their unique skills combine to offer sellers and buyers alike a complete service froma dedicated husband andwife team. Shane Cortese National AuctionManager, Harcourts NewZealand shane.cortese@harcourts.net
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