8 INSIDE Harcourts IN FEATURE HARCOURTS PURBA BALI CELEBRATES THE RETURNOF BALI’S REAL ESTATEMARKET This issue, we talk with Harcourts Indonesia’s team in Bali about their local market, the office and their business success. Enjoy the read! The real estatemarket in Bali is soaring again, with the island set to smash tourism targets by the end of the year, andwelcomemore than 1.5million international tourists and 7million domestic. With that, the Harcourts Purba Bali office is busier than ever, with our teamof agents who are fielding dozens of calls and leads daily, for property buyers seeking to find an island home. The Harcourts Purba Bali office opened its doors in 2018, in a prime location in Canggu, receiving a steady amount of foot traffic andwalkins for buyers, sellers, and long-term renters. Principals Eugene Shivnan and his wife Siti Salmah Purba have beenworking in Bali real estate for nearly 20 years and have seen the island’s flowof demand and changes of themarket. Indonesian buyers continue to dominate themarket with 38.5%of the lead share over the last quarter, while the topmarkets for international interest are fromAustralia, Singapore, and the United States. “The volume of interest we are seeing over the last fewmonths is heavy and very promising,” says Principal Eugene Shivnan. “Due to our brand and reputation, we have become a premier agency for listing properties, sowe canmeet the demands, especially from these very high-end or commercial buyers.” Harcourts Purba Bali Launches “Platinum Listings” With the extremely high competition among the agencies for listings, Harcourts Purba Bali wanted to offer sellers a premiere service for property listings, going above and beyondwhat other agencies can. With PlatinumListings, the hand-selected exclusive listings receive marketing benefits, for visuals, property listing, and outreach to buyers to increase the likelihood of purchase. “Some properties are extra special, either for their appeal, amenities, or their value, and these are the ones we call our PlatinumListings,” says Eugene. “With the right price and very targeted, specificmarketing to find the buyers, we can almost guarantee a sale.” The PlatinumListings programhas been a success in its early stages with exclusive listings for land plots in Bingin Uluwatu as well as stunning high-end villas in Perenen, Canggu and Berawa. Looking forward to 2023 As the New Year approaches, the Harcourts Pura Bali team looks to grow the brand in other segments of themarket, including locations and listings offerings. “We focus and rely a lot on our digital marketing to solidify the Harcourts brand at the top of mind for Bali real estate,” says Eugene. “This has been very successful for us, and next year we’ll be evolving to havemore content across our digital platforms. This will bemore interesting or newsworthy items, such as videos or podcast interviews and area reports and news articles.” Additionally, the team is increasing their presence on neighbouring islands Lombok and Nusa Lembongan and Penida, as thesemarkets are also growing. The commercial segment continues to be strong for the team, with an increasing number of listings for small to-midsize projects and resorts. TOPOFFICE BY REV. SEPT 22 HARCOURTSOFFICE RANK Property 1 Purba Canggu 2 Solo Raya 3 Kelapa Gading 4 Viva Pluit 5 Tomang 6 Central Park 7 AlamSutera 8 Central BSD 9 Xhome 10 Freedom 11 Central 12 SectionOne 13 Prioritas 14
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