NEW PARTNERSHIP TOENHANCE HARCOURTS CX The collaborationwith RateMyAgent is an exciting step towards Harcourts offering amarket-leading experience for business owners and agents. The newprogram incorporates two survey systems, access to customised Harcourts templates, automated posts to Google My Business profiles, website integration, and a RateMyAgent API. With testimonials and star ratings fully integratedwith Google Reviews, our great ratings are suddenlymuchmore visible in the local area via search engine optimisation (SEO), powered by RateMyAgent’s site. In fact, comparedwith old surveys, the response rate with Rate My Agent has increased to over 40%providingmore data for our clients. The site’s dashboard allows agents to leverage and showcase their track records, converting them to future sales. RateMyAgent allows agents to customise agency profiles to align branding as well as the ability to generatemarket reports that highlight successes to prospects, all of which allowHarcourts’ agents to boost their profile and credentials. RateMyAgent chief executive officer, Michael Davey commented, “Harcourts is leading the industry in trust and transparency with this program, measuring the client experience end-to-end and really lifting the bar.” In addition to the Google Interaction, RateMyAgent of course shows results frommany other real estate businesses across Australia and NewZealand, but with a continued focus on the Harcourts Promise, our agents have nothing to fear from comparison. Steven Green Business Operations, Harcourts International steven.green@harcourts.net IN CLIENTEXPERIENCE 12 INSIDE Harcourts
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