Your Complete Guide to Selling at Auction 11 When it comes tomarketing your property before auction, the rule seems to be that ‘more ismore’. The success of your auction can be largely dependent on your marketing campaign. Harcourts’ latest research shows a direct correlation between the amount invested inmarketing versus howmuch interest is generated for a property, and what price is achieved. In general, properties that sell in the shortest timeframe are auction properties. The marketing is designed to go the full width and breadth of themarket (both active and passive buyers) to ensure all prospective buyers have had an opportunity to engage with your agent. Harcourts’ focus on highlighting the positive aspects of your property across a range of media ensures we reach the widest number of potential buyers. We offer an extensive range of media options for presenting your property. PROPERTY MARKETING We work with you to develop an effective and cost efficient marketing plan including online options, giving your property the highest possible profile – obtaining an optimised return and the best property and buyer match. Making certain your property is seen by one and all is a key strength of Harcourts. We accomplish this with a referral network that’s second to none. With around 900 offices internationally we have a over 6,500 sales consultants who are capable of accessing your property details to send qualified prospective buyers. The Harcourts systemallows this process to happen immediately, so your property is quickly seen by a huge number of people around the globe.
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