Reaching international buyers Your property needs to reach the right people, no matter the postcode. Here are our top tips to ensure your property reaches international markets. Choose the right sales agent Select an agent with experience marketing to overseas buyers and learn how they will market your property internationally. We’re proud and exclusive members of the global real estate portal Leading Real Estate Companies of the World (LeadingRE) and its luxury division, Luxury Portfolio International (LPI), which enables us to promote listings to buyers across 70 countries. Our network also includes offices with dedicated multilingual client services that foster cultural fluency and connect with overseas buyers via various online platforms. Ensure your property stands out Investing in professional photography and copywriting, as well as beautiful images and compelling descriptions, helps buyers connect emotionally with a property when they can’t physically inspect it. Embrace marketing technologies Transport offshore buyers into your home through interactive tools: 2D and 3D floor plans, virtual tours, property videos, and aerial drone shots. Sell the lifestyle People buy into the lifestyle a home and the surrounding area has to offer. Our agents will highlight nearby lifestyle offerings and amenities that may be attractive to out-of-area buyers, such as local schools, transport, cafes, restaurants, shops and more. If you want to get the best result from the sale of your property, then you need to work with an agent who can offer you exposure on an international scale. A good agent will understand where the demand for properties just like yours is coming from and how to get their attention. - Nick Boyd, CEO 12
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