Local market conditions Research neighbouring or similar properties that have recently sold and attend open homes and auctions to understand local demand and the market value of your property. Sale type Your chosen method of sale can determine a successful property transaction, but the goal remains the same: to get the right price at the right time. Pricing Though you can be in a seller’s market, it’s important not to overprice, as buyers can disregard a property even if the price is reduced later. Offers will be generated if priced at actual market value. Timing A high supply of similar properties can make it difficult to sell at the right price, so it is in your best interest to wait until the market improves. Selecting the right agent The wisest move you can make is to select an experienced real estate agent focused on building relationships, with exceptional negotiation skills. A good agent will be privy to off-market opportunities, have an array of marketing tools, possess an up-to-date understanding of current market conditions, and be skilled at attracting as many buyers to your property as possible to help ensure your property achieves your desired sale price. Selling for the right price There’s more to consider when selling property than naming a price, advertising the property online, and accepting an offer. Here are five key factors that can affect the sale of a property. 13
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