Target Cards
How to hit the mark THIS IS HOW TARGET CARD CAMPAIGNS WORK: 1 F irst C ard : The first card launches your local advertising campaign. 2 s eCond C ard : Sends out the message that you’re not just a one-hit wonder. 3 t hird C ard : Sets you apart from the crowd and puts a name to your corporate face. 4 F ourth C ard : The fourth card underlines your long-term commitment. 5 F iFth C ard : By now, your customers are looking forward to your next communication, they like the attention you’re giving them. 6 s ixth C ard : By the sixth card, you’re almost one of the family – and consumers like to deal with people they know and trust. r emember : Purchasing a set of Target Cards gives you exclusive rights to that design, in your area, for 12 months. Now you’ve got the competition on the run and it’s time to order your next set of cards. 10
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