SWOT Analysis It is essential to complete this exercise before formulating strategies to achieve objectives. You must be completely honest with yourself about the business as it is today. By recognising and documenting this information you will be able to plan to: Build on and exploit your strengths, rationalise and eliminate any weaknesses, seize any opportunities which may be identified and minimise the effects of any external threats to the business. Strengths Opportunities Weaknesses Threats Agency Profit&Growth | 133 133 |
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