Angus’ Take Aways from the Inman Connect Conference NYC • Disrupters “a lot of smoke, not a lot of fire” – “start-up alley” was full of companies streamlining the transaction (utilities, mortgages, photos, conveyancing) not disrupting the real estate space. • Website – everyone’s got one (they all look similar) with old school tech. Now, it’s all about AI and predictive analytics. • Agents MUST provide what customers want – service, real knowledge of product and market. • Still a contact sport – agents need to have emotional intelligence, build rapport. • Better and more meaningful experience with consumers so we can keep ahead of ‘the robots’. • Trust technology – and use it! • Chat bot – instantly responds to consumer question(s). • All about videos – still relevant. • Monitor your phone – great insight into how you work/business activities (settings > screen time) • Collect data > collect > and use. • When you combine market intel + emotional intel + tech intel all together, you get a SUPER AGENT. • Not about leads… it’s all about qualified leads. • Agents need to “innovate or die”. “Raine &Horne are ahead of the curve in their offering, major challenge is getting offices to adopt it.” 24 |
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