State of Play & Key Numbers There are a number of drivers that will impact top line revenue, cost of sale, profit & your ability to scale. It’s critical you have a true understanding of the levers in your business and impacts of moving those levers. There is never a truer saying than cash is key and cash flow is king. Supporting your pre-course work: In the last 12 months what was your top line revenue? Or if you are a new entrant, consider your projections for the 12 months ahead as prepared in your business plan. Business Owner Exercise Total revenue Sales Income ex GST PM Income ex GST Take it further Sales Expenses PM Expenses As a % of your revenue what did Sales represent % What did PM represent % Now apply that to your expenses Sales expenses as a % of expenses PM expenses as a % of expenses 32 |
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