Market Analysis | How to Guide Let’s analyse your core market place. Suburb (ii): Size of market opportunity: Houses - Ave Comm multiplied by number of sales = Units – Ave Comm by number of sales = Natural market share 1 divided by # of agents in the market = E.g. 1 divided by 23 by 100 = 4.3% If you have two agents then it would be 8.7% and so on. What does this mean for your core market: When you return to your office this exercise should be done for each key suburb or marketplace. Houses Units Total number of Sales How many Sales did you have? Median Price Number of listing to the Market Your Listings to Market Average Commission Yield Total Value of Properties Sold State of Play & Key Numbers | 43
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