112 International Communicator 2024 Our Highly-anticipated Brand Refresh Our refreshed branding has united us all under the banner of our iconic Ampersand as we strive towards the future and realise our vision to be at the top of the real estate podium. What is a Brand Refresh? A Brand Refresh is the strategic enhancement or refinement of a brand’s identity and perception in the marketplace. On average, businesses refresh their brand every 5 – 7 years. Why is perception in the marketplace so important? It has been shown that customers most often choose a product or service based on perceived value. With a refined appearance, our perceived value as a brand is higher, allowing us to attract better clients & property, attract new talent, and more. When was our brand updated last? Our brand’s look and feel were last updated in 2017, with only minor changes since. We believe now is the time to make an impactful refinement which will enable greater growth for our network’s future. Why a Brand Refresh and why now? The world is changing, and so is the real estate industry. This refresh will enable us to stay relevant in an increasingly competitive market through a more contemporary & sophisticated look and feel. Our Brand Refresh is aimed at providing a better experience for our clients, enhancing recruitment and retention of talent to our network, and capturing the attention of a new generation of buyers, tenants, sellers, and investors.
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