113 Our Go for Gold Strategy & Mindset In this Olympic year, we were excited to unveil our new and sophisticated look and feel. Based on our foundational values of Integrity, Innovation, Collaboration, Reliability, Knowledge and Professionalism, our refreshed branding will unite us all under the banner of our iconic Ampersand as we strive towards the future and realise our vision to be at the top of the real estate podium. Like any success at an elite level, working harder than the rest to become better than the best is how we have carved our place in the history books. From delivering the Australian dream to Sydneysiders in the 1880s to franchising nationally in the 1970s, to one of the Australasia’s most substantial real estate networks, our success is a product of never giving up, never stopping elevating, energising, and evolving. Our Ampersand is the torch that keeps our historic flame alive. From the inception of our business, teamwork has been written into our very name. The refreshed branding will show you that while we are unique, we can be united. Across each of our brands from Residential, Commercial and Rural, we will be uniting under the same look and feel. This unification of our brand will demonstrate clearly to the consumer our impressive size and strength. Like world champions in sporting arenas, we only achieve our true potential and personal best when we band together, trust each other, and join forces as we go for gold. It is time to sharpen our competitive edge, reignite the spirit that attracts our customers and affirm the trust that makes them stay. Not only do we need to inspire the belief of our customer base, we need to boost the self-belief to embody this consistency across the network. Come together like Olympians to show that we believe in what our Ampersand represents, to show everyone they should trust in our game-day performance because we trust it ourselves. Watch the grand unveiling at BeMore24: Brand & Marketing
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