114 International Communicator 2024 Refining Our Look Our new fresh, contemporary, and sophisticated brand identity encapsulates our heritage while embracing the future. We have also introduced a new strategy aimed at giving you greater flexibility to represent the brand and increase your success in your marketplace. Uniting Our Brands Across each of our brands from Residential, Commercial and Rural, we will be uniting under the same identity system. This unification of our brand will demonstrate clearly to the consumer our impressive network size and strength. Research shows that consistent branding can increase business revenue by 33%. Through the consistent use of our new brand identity system, we believe that this will have a long-term positive impact in revenue growth of our offices. We also anticipate that this will encourage greater collaboration within our network across each brand in order to better serve our clients. Where other brands appear fragmented in the market, we will show the world that our united approach in covering all aspects of property will result in better customer experiences and outcomes.
RkJQdWJsaXNoZXIy MTI3ODI1