31 ‘Part of the Landscape’ NZ Brand Campaign Our eagerly awaited ‘Part of the landscape’ national brand campaign is driving exciting results across New Zealand, with ads generating triple the expected online exposure. Leveraging the power of generative AI, our highly recognisable Ampersand has been placed in a wide range of familiar summer scenes throughout Aotearoa, tailored to each individual season. The main objective of this campaign is to build brand awareness across all regions where our offices are located, directing traffic to the appraisal page and encouraging visitors to submit their details for an appraisal. So far, we’ve successfully achieved over 1,000 views on the landing page, demonstrating the effectiveness of this campaign. Our AI-driven social media marketing platform, Amplify, plays a crucial role in reaching prospective clients by precisely targeting audiences based on their online behavior and preferences. Through Amplify, we have been able to enhance the overall effectiveness of the campaign by delivering content that resonates with individual users. This targeted approach has significantly increased engagement rates and strengthened our brand’s presence across the country. Part of the landscape 3x expected online exposure 900,000+ people reached so far 2,000+ landing page views Moments That Matter
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