32 International Communicator 2024 Our NZ-Wide Radio & Digital Campaign To assist with building brand awareness across the country, we ran an extensive national radio campaign allows us to reach up to 80% of the New Zealand population (aged 10+) who listen to the radio each week, informing listeners about Raine & Horne and the upcoming Mike Pero Real Estate transition. Radio advertising offers several key advantages, particularly the ability to deliver the frequency of message required to build brand awareness through alignment with popular radio shows and hosts at Coast FM, The Hits, NewstalkZB, and SENZ. In addition to radio advertising, we were also utilising our innovative and first-to-market advertising platform, Amplify. Our decision to align our radio advertising efforts with Amplify reflects the diverse range of property owners our combined network cater to. By diversifying our media mix, we ensured our ability to reach property owners across New Zealand, regardless of their geographic location. Our extensive national radio campaign concluded on 30th September, achieving remarkable results. The stand-out performance of this campaign was reaching an estimated 560,800 homeowners at least once, with each person hearing the commercials 18 times on average over the 3-month period. 12,434 total commercials played 18x average listens per person 560,800+ homeowners reached
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