33 National Physical Signage Rebranding To align with the ambitious data migration project, all physical branded items for the marketing of agents and property became available for order as each office completed their on-boarding. Our Corporate teams undertook a large-scale review of all produced marketing materials, including business cards, signboards, brochures, sponsorship advertisements, vehicle signage and more. One of the main challenges was updating the designs to reflect the latest Raine & Horne brand guidelines, which required careful coordination, managing tight deadlines to ensure the timely rebranding of all marketing materials. The extensive office signage program commenced in October, which saw Raine & Horne contributing more than half a million to the change-over in branding from Mike Pero Real Estate to Raine & Horne. Preparation works were undertaking and included a make-good of each office to prepare for the installation of the exciting new Raine & Horne signage. This included removal and disposal of internal signage including any Mike Pero Real Estate branded effects and wallpapers. Additionally, the preparation works involved a make-good of walls to be suitable for new signage installation, painting where necessary, replacing red painted walls with a clean and contemporary white, as well as preparing electrical feeds as applicable. Our national signage partners at The Blueprint, facilitated a comprehensive roll-out program, allocating each office into one of five tranches due to the wide spread of offices across the North and South Island. 60+ locations across New Zealand 200+ individual marketing materials rebranded 450+ active signboards rebranded Moments That Matter
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