MEDIAKIT
INTRODUCING Sitchu is a premium lifestyle brand with a highly engaged and affluent national audience. Driven by a hyper-local approach, Sitchu shares advice and inspiration to help women live their best lives in their own neighbourhoods. Our targeted content taps into lifestyle passion points inside and out of the home, from interior design and finance to eating and drinking, entertainment and culture. Backed by our relationship with one of Australia’s largest real estate networks, Sitchu is uniquely positioned to provide expert home design, entertaining and property advice and inspiration to renters, buyers and sellers. “Sitchu is a lifestyle brand for the next generation of women. Our writers and content creators reflect our readers – sharing the advice and inspiration they seek in their own cities across fashion, entertainment, local travel, property and interiors.We help our readers build the foundations they need to live a successful and social life.” - Holly Perks, Editor inChief
AREHIGHLY ENGAGED OUR READERS MAGAZINE WEBSITE EMAIL NEWSLETTER SOCIALMEDIA PRINT AND DIGITAL *JAN 1ST – DEC 31 2021 WEEKLY, MONTHLY AND SOLUS ISSUES PER YEAR TOTAL SUBSCRIBERS TOTAL AVG . MONTHLY REACH INSTAGRAM FOLLOWERS YEARLY TOTAL UNIQUE USERS PRINTED COPIES OPEN RATES TOTAL FOLLOWERS PINTEREST FOLLOWERS YEARLY TOTAL SESSIONS ONLINE READERSHIP PER FORTNIGHT CLICK THROUGH RATES FACEBOOK FOLLOWERS TIKTOK FOLLOWERS YEARLY TOTAL PAGEVIEWS 23 56,000+ 992,000 158,000 2,800,000 20,000 AVG. 37% 230,000 8,300 3,500,000 8,800 AVG. 4.2% 46,000 17,000 6,600,000
AUDIENCE SITCHU 67% 67% OF OUR AUDIENCE IS FEMALE WHILE 33% ARE MALE . AGE RANGE SESSIONS 18-24 25-34 35-44 45-54 19% 37% 20% 13%
SITCHU AUDIENCE ATAGLANCE THE ADVISOR THE ADVENTURER High income families, typically home owners in the inner suburbs, are well informed and are the key decision makers in their home and in their friendship circles. Young, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up, with their finger always on the pulse. HARD WORKING | INTELLIGENT | CONFIDENT | CONSIDERED AFFLUENT | EDUCATED | AMBITIOUS | ACTIVE WORK WORK AGE AGE HOME HOME EDUCATION EDUCATION FAMILY FAMILY INCOME INCOME INTERESTS INTERESTS 35-50 20-34 Finance, Business, Media, Arts, Law Finance, IT, Property, Business Suburban Homeowner Urban Renter Tertiary Diploma / Degree Tertiary Diploma / Degree Married with Kids Single or De Facto $123K average per year $111K average per year Movies, Gardening, Travel, Arts, Shopping, Networking Fashion, Eating Out, Wine, Technology, Environment Female Skewed 35-50 years old Female Skewed 20-34 years old
NEIGHBOURHOOD WE’RE INYOUR 12% 8% 11% ADELAIDE SOCIAL FOLLOWERS AVERAGE MONTHLY SESSIONS EMAIL SUBSCRIBERS 12% 8% 11% BRISBANE SOCIAL FOLLOWERS AVERAGE MONTHLY SESSIONS EMAIL SUBSCRIBERS 26% 24% 25% MELBOURNE SYDNEY SOCIAL FOLLOWERS AVERAGE MONTHLY SESSIONS EMAIL SUBSCRIBERS 2% 2% 4% CANBERRA SOCIAL FOLLOWERS AVERAGE MONTHLY SESSIONS EMAIL SUBSCRIBERS 47% 58% 49% SOCIAL FOLLOWERS AVERAGE MONTHLY SESSIONS EMAIL SUBSCRIBERS Sitchu started out as a Sydney lifestyle guide, quickly building an engaged audience across social media, email and website, through local recommendations and beautifully curated content. In 2019, Sitchu expanded its city portfolio to includeMelbourne, bringing locals everything they love about their city, from foodie finds to cool arts and culture happenings. Adelaide and Brisbane were next to join the Sitchu community in 2020, and have grown loyal, local followings that love travel inspiration and discovering everything their cities have to offer. In 2021 Sitchu arrived in Canberra, followed by Perth in June 2022, providing the next step to taking Sitchu nationwide.
MARKET POSITION SITCHU TRADITIONAL LIFESTYLE INSPIRATION UTILITY MODERN LIFESTYLE
THE SITCHU ECOSYSTEM With a bi-weekly print product, lifestyle website, weekly EDMs and Instagram, Pinterest, Facebook and TikTok channels, Sitchu is an integrated, multi-channel lifestyle brand. Target different audiences through tactical campaigns by tapping into the right channels for your brand and goals.
THINGS TO DO SUBURB GUIDES LIFESTYLE Sitchu’s hyper-local ‘Things to Do’ guides deep dive into popular regions and suburbs across Australia, covering things to do, where to eat and drink, and what to explore. A rich resource for our readers, these guides are regularly refreshed, and we are always looking to include new suburbs and regions. Our suburb guides are bespoke and highly targeted, intimately acquainting readers with their neighbourhoods. Featuring lifestyle, neighbours, exciting features of the area and the property market, they explore everything locals and visitors need to know about Australia’s established and up and coming suburbs. Sitchu’s premium lifestyle content is a core foundation of the brand – covering the best in beauty, health and fitness, arts and culture, events and fashion. We keep our finger on the pulse in affluent Australian neighbourhoods, so our readers can live their best lives. EDITORIAL PILLARS OUR CORE
EDITORIAL PILLARS OUR CORE EAT & DRINK DESTINATION PROPERTY We uncover the hottest new venues, much-loved institutions, and stylish restaurants, bars and cafes across Australia, providing readers with unique insights about the experience. Sitchu is our audiences’ in-the-know friend; their first port of call when deciding where to visit. Holidaying local is both easy and exciting with Sitchu’s curated destination guides. Covering coastal, rural and city locations across Australia, they guide our highly engaged readers on where to eat, drink, stay and play. Navigating the property market can be complex. As our readers begin to consider purchasing property, Sitchu is there to support themwith expert advice, regular updates on trends, and tools to manage their finances and ultimately realise their dream of owning a home.
CONTRIBUTORS AND INFLUENCER NETWORK Our network of influencers and contributors across Australia enable us to deliver premium lifestyle content to a highly engaged, like-minded audience. Partnerships and collaborations are available and can be facilitated on request and may incur additional fees. Deb Bibby Tash Sefton Pip Edwards SarahDavidson LillianKhallouf Deborah SymondO’Neil Jessica Sepel Sigourney Cantelo
Our bi-monthly premium print product, Sitchu Living, offers commercial partners the opportunity to extend their reach beyond digital to affluent Australians who are engaged in the property market. Distributed via three nationally-recognisable brands: Belle Property, Hockingstuart and Acton, Sitchu Living is available in over 165 real estate agencies in affluent areas nationally and within Sitchu approved local businesses. Each issue of the magazine features a home tour, shop the style, area guides, expert property advice, local travel and International luxury property listings. Advertising space, including the front and back inside covers, is available to book. LIVING 20,000+ 8,800 23 PRINT & DIGITAL PRINT RUN PER FORTNIGHT ONLINE SESSION PER ISSUE VIA IMAG MAGAZINE ISSUES PER YEAR MAGAZINE
SITCHU EDITORIALCALENDAR New Year’s Resolutions (Eat & Drink, Health &Wellness & Fitness) Valentine’s Day Events (What’s On) International Women’s Day (Lifestyle) Easter Entertaining at Home (Entertaining & Recipes) National Sorry Day & Reconciliation Week (What’s On) New Financial Year (Property) Soul-warming Cuisine (Recipes) Father’s Day Gifting (Shopping) R U OKAY Day (Lifestyle) Halloween Trick or Treating, Entertaining & Events (Eat & Drink) Summer Trends (Fashion & Home Design) Entertaining throughout the Festive Season (Entertaining & Recipes) Weekend Escapes (Destinations) Date Night Inspo (Eat & Drink & Lifestyle) Easter Long Weekend Travel (Destinations) Anzac Day (What’s On) Winter Trends (Fashion & Home Design) Major events: Dark MOFO, Archibald Prize Cosy Places to Go Out to (Eat & Drink) Spring Trends (Fashion & Home Design) The Great Outdoors (Lifestyle, Destinations & Home Design) Alfresco Dining & Entertaining (Eat & Drink & Entertaining) Christmas Gifting (Shopping) Christmas Day Dining (Restaurants) Major events: Australian Open Couple’s Getaways (Destinations) Mother’s Day Gifting (Shopping) Queen’s Birthday Weekend Travel (Destinations) Get Ready for Spring Selling (Property) Property Advice (Property) Trend Forecast for 2023 (Beauty, Fashion & Home Design) End of Year Get Togethers (Eat & Drink) Autumn Trends (Fashion & Home Design) Major events: Tasting Australia, PARRTJIMA - A FESTIVAL IN LIGHT Major events: Vivid Sydney Major events: Brisbane Festival, Floriade, Sydney Fringe Festival Boxing Day Events & Sales (What’s On & Shopping) Major events: Adelaide Fringe, WOMAdelaide, Sydney Gay & Lesbian Mardi Gras New Year’s Eve Stays & Events (Accommodation &What’s On) EVENT GUIDE Monthly- What’s On- National BEST NEW BARS Monthly- Bars- Sydney &Melbourne BEST NEW RESTAURANTS Monthly- Restaurants- Sydney &Melbourne BEST NEW CAFES Monthly- Cafes- Sydney &Melbourne BEST NEW VENUES Quarterly- Eat & Drink- Adelaide, Brisbane & Canberra BEST PROPERTIES FOR SALE RIGHT NOW Fortnightly- Neighbourhood Watch- National HOME TOUR Fortnightly- Sitchu Living Magazine- National JAN REGULAR CONTENT OVER THE YEAR FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
OFFERING COMMERCIAL BRANDED ARTICLE : AMEX X VOGUE AMERICAN EXPRESS FASHION’ S NIGHT IN
BESPOKE NATIVE ARTICLE PROMOTIONAL SOCIAL POST CPM DISPLAY NEWSLETTER INCLUSION ADDED VALUE NATIVE ARTICLE : DNSW X ACCOR One native article thematically aligned to the client objectives with the brand labelled as a partner but not necessarily directly mentioned in editorial content. The brand will receive 100% SOVmedia surrounding the article, as well as a branded intro and outro which clicks through to the client site. Sitchu will guarantee PV/reach numbers. Sitchu will promote the article content by posting once across a relevant Sitchu social platform, within the campaign period (nonclient branded). The Sitchu digital teamwill promote via paid social. To support the campaign with branding, the client will receive run of site display media driving to the article or to the brand site. Sitchu will place one editorial driver/call-to-action with a click-through to the article housed on sitchu. com.au from a relevant EDM. Placement, image, copy and timing at editorial discretion. Sitchu will editorially push to the article via: • One home page editorial driver • One pillar page driver within a relevant section • One editorially led social post (format of post is at editorial discretion) ARTICLE NATIVE
SPONSORED EDITORIAL ARTICLE PROMOTIONAL SOCIAL POST ADDED VALUE CPM DISPLAY NEWSLETTER INCLUSION Sponsorship of one existing Sitchu editorial article that’s aligned to the client’s objectives, with no product inclusion. The brand will be labelled as ‘partner’, with no PV/reach guarantees. The brand will receive 100% SOVmedia surrounding the article, as well as a branded intro and intro with click through to the client site. Sitchu will promote the article content by posting once across a relevant Sitchu social platform, within the campaign period (nonclient branded). The Sitchu digital teamwill promote via paid social. Sitchu will editorially push to the article via: • One home page driver • One index driver within a relevant section • One editorially led social post (format of post is at editorial discretion) To support the campaign with branding, the client will receive run of site display driving to the article or to the client site. Sitchu will place one editorial driver/call-to-action with a click-through to the article housed on sitchu.com.au from a relevant EDM. Placement, image, copy and timing at editorial discretion. ARTICLE SPONSORED SPONSORED ARTICLE : GENERAL ASSEMBLY
BESPOKE BRANDED ARTICLE PROMOTIONAL SOCIAL POST ADDED VALUE CPM DISPLAY NEWSLETTER INCLUSION One bespoke branded article focussing exclusively on the brand, who is labelled as a partner, and its unique product or offering. The brand and product information will be supplied by the client and content written and subbed by Sitchu. No page view guarantees. The brand will receive 100% SOVmedia surrounding the article, as well as a branded intro and intro which click through to the client site. Sitchu will promote the article content by posting once across a relevant Sitchu social platform, within the campaign period (non-client branded). The Sitchu digital teamwill promote via paid social. Sitchu will editorially push to the article via: • One home page driver • One index driver within a relevant section • One editorially led social post (format of post is at editorial discretion) To support the campaign with branding, the client will receive run of site display driving to the article or to the client site. Sitchu will place one editorial driver/call-to-action with a click-through to the article housed on sitchu. com.au from a relevant EDM. Placement, image, copy and timing at editorial discretion. BRANDED: GREY GOOSE ARTICLE BRANDED
COMPETITION PAGE ADDED VALUE PROMOTIONAL SOCIAL POSTS SOLUS NEWSLETTER With awareness and database acquisition in mind, target a Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth or National audience via a co-branded promotion, amplified across Sitchu’s social and EDMassets. • Competition landing page/s housed within a relevant city section on sitchu.com.au. • 25 words or less entry mechanic. • Partner branded inclusion. • Client will have access to all opt-in database. One editorial mention within the relevant city EDM/s, as competition call-to-action and driving to Sitchu landing page. To support and promote the competition, Sitchuwill provide aminimumof two branded social posts on a relevant city platform/s, as competition call-to-action and driving to Sitchu landing page to enter the competition. Sitchu digital teamwill promote via paid social posts. Sitchu will create a solus newsletter to promote the competition to the relevant database. LEAD GEN COMPETITION: TINY AWAY COMPETITIONS LEADGEN
FOLLOWER COMPETITION ADDED VALUE PROMOTIONAL SOCIAL POSTS NEWSLETTER INCLUSION With awareness and follower growth in mind, target a Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth or National audience via a co-branded promotion, amplified across Sitchu’s social and EDMassets. • Sitchu will post on relevant city account/s to explain entry mechanic and prize offering. Competition must be a game of skill. • Partner branded inclusion. • Assets to be supplied to Sitchu and final creative for competition will be at editorial discretion. • Competition available via Instagram or Facebook (one platform per competition). One story post via Instagram or via Facebook stories to promote the competition. To support and promote the competition, Sitchu will provide a minimum of two branded social posts on a relevant city platform/s. Sitchu’s digital teamwill promote via paid social. Sitchu will include one editorial mention within the relevant city EDM/s, as competition call-to-action and driving to the competition social post. BRANDED COMPETITION: DAYLESFORD MACEDON TOURISM COMPETITIONS SOCIAL
AVAILABLE ON A WEEKLY SPONSORSHIP BASIS AND INCLUDES: AVAILABLE ON A MONTHLY SPONSORSHIP BASIS AND INCLUDES: INCLUSIONS PER PACKAGE: Align your brand with the premium homepage position, the entry point of the consumer journey on sitchu.com.au. Align your brand with an environmentally and contextually relevant section on sitchu.com.au. Run of site media is high impact and offers brand exposure across various sections of sitchu.com.au. • 100% SOVmedia on selected city home page • Buyout options: Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth OR national buy • Desktop – Half page Roadblock (pos 1) • Desktop –Medrec and leaderboard (pos 2) • Mobile – Roadblock medrec (pos 1) • Mobile – Leaderboard (pos 2) • Accompanying CPMdisplay across Sitchu • 100% SOVmedia on selected pillar pages across selected cities OR national buy: • Things to do, Lifestyle, Eat &Drink, Destinations, Property • Desktop –Half page Roadblock (pos 1) • Desktop –Medrec and leaderboard (pos 2) • Mobile – Roadblock medrec (pos 1) • Mobile – Leaderboard (pos 2) • Accompanying CPMdisplay across Sitchu • Desktop –Half page Roadblock • Mobile –Roadblock medrec • Sponsorship duration can be adjusted based on client needs • Can be run of site (or run of pillar section – i.e. Eat &Drink, Lifestyle etc.) • Opportunity to geo-target CPMby state/city HOMEPAGE SPONSORSHIP PILLAR PAGE SPONSORSHIP RUN OF SITE DISPLAY HIGH IMPACT HIGH IMPACT DISPLAY: SUPA CENTA
Sitchu will create 1 x new pocket (e.g. Barossa Valley) for the sponsoring client, housed within the Things to Do section on the site, within the relevant city page. Includes 100% SOV surrounding media. Sponsorship of 1 x existing pocket (e.g. Hunter Valley), inclusive of existing articles and business listings. Pocket area chosen in line with client objectives and requests. Includes 100% SOV surrounding media. • 6 x native articles (new) • 10 x business listings (new) • 6 x promotional social posts • CPMdisplay • 6 x newsletter inclusions • Editorial drivers • 6 x native articles (existing) • 3 x promotional social posts • CPMdisplay • 1 x newsletter inclusions • Editorial drivers BESPOKE THINGS TO DO HUB SPONSORED EDITORIAL ‘ THINGS TO DO’ HUB GUIDES AND EDMS INTEGRATEDSPONSORED BESPOKE THINGS TO DO HUB : DESTINATION NSW
BESPOKE BRANDED ARTICLE Reach Sitchu’s highly engaged and loyal subscriber database, and segment via state or nationally. • Current sponsorship segments include Sydney, Melbourne, Adelaide, Brisbane and national. • Inclusions via 100% SOVmedia (3 x client supplied creative within EDM). JSHEALTH VITAMINS SPONSORSHIP NEWSLETTER
SITCHU LIVING SITCHU LIVING 2022 CALENDAR 2022 RATES MAGAZINE BOOKING DEADLINES & PUBLICATION DATES MAGAZINE RATES ARTWORK SPECIFICATIONS EDITION BOOKING/ORDERING AD MATERIAL DEADLINE MAGAZINE DELIVERY EDITION 1 18th Jan 2022 19th Jan 2022 27th Jan 2022 EDITION 2 1st Feb 2022 2nd Feb 2022 9th Feb 2022 EDITION 3 15th Feb 2022 16th Feb 2022 23rd Feb 2022 EDITION 4 1st Mar 2022 2nd Mar 2022 9th Mar 2022 EDITION 5 15th Mar 2022 16th Mar 2022 23rd Mar 2022 EDITION 6 29th Mar 2022 30th Mar 2022 6th Apr 2022 EDITION 7 12th Apr 2022 13th Apr 2022 21st Apr 2022 EDITION 8 26th Apr 2022 27th Apr 2022 4th May 2022 EDITION 9 10th May 2022 11th May 2022 18th May 2022 EDITION 10 24th May 2022 25th May 2022 1st Jun 2022 EDITION 11 7th Jun 2022 8th Jun 2022 15th Jun 2022 EDITION 12 21st Jun 2022 22nd Jun 2022 29th Jun 2022 EDITION 13 5 Jul 2022 6th Jul 2022 13th Jul 2022 EDITION 14 19th Jul 2022 20th Jul 2022 27th Jul 2022 EDITION 15 2nd Aug 2022 3rd Aug 2022 10th Aug 2022 EDITION 16 16th Aug 2022 17th Aug 2022 24th Aug 2022 EDITION 17 30th Aug 2022 31st Aug 2022 7th Sep 2022 EDITION 18 13th Sep 2022 14th Sep 2022 21st Sep 2022 EDITION 19 27th Sep 2022 28th Sep 2022 5th Oct 2022 EDITION 20 11th Oct 2022 12th Oct 2022 19th Oct 2022 EDITION 21 25th Oct 2022 26th Oct 2022 2nd Nov 2022 EDITION 22 8th Nov 2022 9th Nov 2022 16th Nov 2022 EDITION 23 22nd Nov 2022 23rd Nov 2022 30th Nov 2022 INSERTIONS TRIM BLEED SAFE TEXT FULL PAGE 210 x 297mm (A4) 218 x 305mm (4mm) 190 x 277mm (10mmMargin) DP SPREAD 420 x 297mm 428 x 305mm (4mm) 380 x 277mm (10mmMargin) MAGAZINE SPACE RATES DOUBLE PAGE SPREAD $2,990 + gst OUTSIDE BACK COVER $2,160 + gst INSIDE FRONT COVER $2,160 + gst FULL PAGE $1,800 +gst
LIVE | SHOP | EAT | DRINK | STAY | PLAY COFFEEISONUS LETUS TELL YOUR STORY! sitchu.com.au
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