MEDIA KIT 2024
“Elevate your brand with Sitchu, the premium lifestyle media voice for Australians. Through curated recommendations, we craft connections between your brand and life's most significant moments, tapping into our readers' lifestyle passion points.” Editor-in-Chief Holly Perks
70% Who Is She? OF OUR AUDIENCE IS FEMALE "Millennial women are at the heart of the Sitchu brand. Our readers are well educated, affluent Australians who are primed to spend on the things they love. They have their finger on the pulse, and take pride in knowing where to eat, drink, shop, play and stay in their cities across Australia." - Holly Perks, Editor-in-Chief Data source: Sitchu Audience Survey 2023 and Google Analytics. SPEND MONEY ON EVENTS SPEND ON FASHION AND ACCESSORIES ARE HOME OWNERS HAVE A BACHELOR'S OR POSTGRAD DEGREE 56% AGED 25-44 56% COME FROM AUSTRALIA 40% EARN BETWEEN $100-$150K 83% SPEND MONEY DINING OUT 47% SPEND MONEY ON TRAVEL 41% 62% 50% 59% 37% ARE SAVING FOR A HOLIDAY AGE 2539 AFFLUENT MILLENNIAL WOMEN, WHO ARE PRIMED TO SPEND.
20K Sitchu's Multichannel Ecosystem 386K+ SOCIAL FOLLOWERS +55% YOY INCREASE PRINTED MAGAZINES DISTRIBUTED NATIONALLY AT OPEN HOMES 470K+ AVG. MONTHLY SESSIONS 100K+ NATIONAL NEWSLETTER SUBSCRIBERS +27%YOY INCREASE 670K AVG. MONTHLY PAGEVIEWS +46% YOY INCREASE 1.5MIL+ AVG. NATIONAL MONTHLY SOCIAL REACH +8% YOY INCREASE Data source: Google and Meta Analytics March - Nov 2023 With a fortnightly print product, a lifestyle website with sophisticated ad capabilities, EDMs and Instagram, Pinterest, Facebook and TikTok channels, Sitchu is an integrated, multi-channel lifestyle brand. 365K+ AVG. MONTHLY UNIQUE VISITORS Ready, Set, Shop: Your Ultimate Guide to Black Friday is Here The Ultimate Pool Party Shopping Guide The Stylish Lounge That’s Hiding A Seriously Comfortable Secret
LIFESTYLE Sitchu’s premium lifestyle content is a core foundation of the brand – covering the best in beauty, health and fitness, arts and culture, events and fashion. We keep our finger on the pulse in affluent Australian neighbourhoods, so our readers can live their best lives. SUBURB GUIDES Our suburb guides are bespoke and highly targeted, intimately acquainting readers with their neighbourhoods. Featuring lifestyle, neighbours, exciting features of the area and the property market, they explore everything locals and visitors need to know about Australia’s established and up and coming suburbs. EAT AND DRINK We uncover the hottest new venues, much- loved institutions, and stylish restaurants, bars and cafes across Australia, providing readers with unique insights about the experience. Sitchu is our audiences’ in-the-know friend; their first port of call when deciding where to visit. HOMES Turning your house into a home is a personal experience. Through exclusive tours of gorgeous properties, home design tips and trends, modern home-wares roundups and expert property advice, we help our readers live their best lives inside the home. DESTINATION Holidaying local is both easy and exciting with Sitchu’s curated destination guides. Covering coastal, rural and city locations across Australia, they guide our highly engaged readers on where to eat, drink, stay and play. SEASONS OF SITCHU With Seasons of Sitchu, our readers will experience the very best of Australia, all year long. Through curated lists of essential places to eat, play, stay and shop, the unique beauty and charm of every season is unveiled. Tailored for year-round adventures, Seasons of Sitchu is the perfect way to embrace the diversity and allure of everything Australia has to offer. Each vertical echoes a unique theme and style, designed to resonate with the varied interests of our audience. Content Pillars
The “Seasons of Sitchu” is the quintessential guide to embracing the best of the year in Australia. This dedicated pillar on Sitchu.com is a hub of highperforming, seasonally-relevant content and curated editorial categories, designed to accompany our audience through every season’s unique offerings. Whether it’s planning getaways, discovering new dining locales, refreshing wardrobes, or general life admin, each editorial vertical has a distinct theme and style, aimed to cater to the diverse interests of our readership. Each vertical echoes a unique theme and style, designed to resonate with the varied interests of our audience over the season. For example, the Summer with Sitchu sub-editorial pillars: Experience the seasons like never before, only with Sitchu. ALL WRAPPED UP Help Sitchu readers get organised for the gift giving season. OUT OF OFFICE Connect with our readers as they book in weekend getaways and beautiful places to stay over summer. SUNDOWNERS Reach our socially active audience as they discover the top spots for sunset views and curated recipes for cocktails, mocktails and more. SUMMER STYLE Be part of a curated seasonal style guide featuring bespoke opportunities for fashion clients. AT HOME Influence summer home styling, al fresco entertaining and summer recipe inspiration. Seasonal sponsorship opportunities available Signature Brand Initiative
JUNE JULY AUGUST Health & Beauty special JANUARY Editorial Calendar Best All-Year Travel Destinations Budgeting & Home Organisation 2024 What's On Guide for the Year Ahead Romantic Getaways FEBRUARY Valentine's Gift Guides Date Nights 2024 Live Music Guide MARCH Autumn Escapes Wineries of Australia Food Lover’s Guide Autumn Fashion APRIL Small Town Delights Easter Travel Long Weekends & Staycations Easter Entertaining Sitchu Savings MAY Staying In Regional Travel Special Books To Cosy Up With Winter Skin Special Winter-Proof Your Home Ski Special Winter Drinks Winter Entertaining Cosy Dining Winter Trail Travel Special New (Fin) Year New You Winter Road Trips Sustainability Special Retreats & Wellbeing On The Road Travel Spring Fashion Focus SEPTEMBER Spring into Wellness Spring Stays Property Special Fashion Accessories Special OCTOBER Weekend Getaways Luxury Spas & Pamper Special Alfresco Entertaining Home & Entertaining Special NOVEMBER Summer Drinks Guide Bucket List Experiences & Adventure Seekers Sitchu's Guide To Online Sales Gift Guides DECEMBER Party Season and Out & About Holiday Travel Festive Entertaining Valentine’s Day Mardi Gras International Women's Day Click Frenzy Travel Easter Mother’s Day Click Frenzy Cyber Monday Black Friday Christmas New Years Boxing Day Sales Father’s Day
71% OF OUR SOCIAL AUDIENCE ARE BASED IN THE CITY THEY FOLLOW The Sitchu Offering Social | Email | Solus EDM | Magazine | Content | Display | Competitions | Affiliate | Sitchu Studios 54% AVERAGE OPEN RATE COMPARED TO THE INDUSTRY AVERAGE OF 24%* 3% INSTAGRAM POST ENGAGEMENT RATE 4% AVERAGE EMAIL CLICK THROUGHS COMPARED TO THE INDUSTRY AVERAGE OF 2.9%* *(Source Stairway Marketing 2023 Australian Email Benchmarks Report)
BRANDED CONTENT, SOCIAL AND DIGITAL RATES PLACEMENT RATES BRANDED ARTICLE + SOCIAL POST $8,500 NATIVE ARTICLE + SOCIAL POST $6,500 BRANDED SOCIAL VIDEO $6,000 NATIVE SOCIAL VIDEO $5,000 SOCIAL POST $3,000 INSTAGRAM STORY $1,500 COMPETITION - SOCIAL $7,000 COMPETITION - DATABASE $10,000 EDM BANNER $45CPM* SOLUS EDM $100CPM* EDM TAKEOVER (100% SOV) $135CPM* ROS HOMEPAGE WEEKLY TAKEOVER (SKINS) $5,000 ROS (DESKTOP & MOBILE) $15CPM* STANDARD BANNERS (CHANNEL TARGETING) $25CPM* SOCIAL DISPLAY $35CPM* OUTSTREAM VIDEO $30CPM* BONZAI MOBILE SCROLLX $40CPM** BONZAI DESKTOP TRUSKIN $60CPM** MAGAZINE RATES MAGAZINE SPACE RATES DOUBLE PAGE SPREAD $3,500 OUTSIDE BACK COVER $2,500 INSIDE FRONT COVER $2,500 FULL PAGE $1,800 *Minimum spend required. **Bonzai display rates do not include build cost and ad serving fee. A minimum spend is also required on media. Note: All prices are exclusive of GST. Production costs on certain placements will apply. 2024 Advertising Rates
DEADLINES & PUBLICATION DATES ISSUE ARTWORK DEADLINE: 9AM AEST MAGAZINE DELIVERY & ONLINE IMAG UPDATE* ISSUE 1 Wed 17th Jan Wed 24th Jan ISSUE 2 Wed 31st Jan Wed 7th Feb ISSUE 3 Wed 14th Feb Wed 21st Feb ISSUE 4 Wed 28th Feb Wed 6th Mar ISSUE 5 Wed 13th Mar Wed 20th Mar ISSUE 6 Wed 27th Mar Thur 4th Apr ISSUE 7 Wed 10th Apr Wed 17th Apr ISSUE 8 Wed 24th Apr Thur 2nd May ISSUE 9 Wed 8th May Wed 15th May ISSUE 10 Wed 22nd May Wed 29th May ISSUE 11 Wed 5th Jun Thur 13th Jun ISSUE 12 Wed 19th Jun Wed 26th Jun ISSUE 13 Wed 3rd Jul Wed 10th Jul ISSUE 14 Wed 17th Jul Wed 24th Jul ISSUE 15 Wed 31st Jul Wed 7th Aug ISSUE 16 Wed 14th Aug Wed 21st Aug ISSUE 17 Wed 28th Aug Wed 4th Sep ISSUE 18 Wed 11th Sep Wed 18th Sep ISSUE 19 Wed 25th Sep Wed 2nd Oct ISSUE 20 Wed 9th Oct Wed 16th Oct ISSUE 21 Wed 23rd Oct Wed 30th Oct ISSUE 22 Wed 6th Nov Wed 13th Nov ISSUE 23 Wed 20th Nov Wed 27th Nov 2024 Magazine Calendar
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Danielle Myers | Partnerships Manager danielle.myers@sitchu.com Any questions please contact: sitchu.com.au Let Us Tell Your Story.
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