70% Who Is She? OF OUR AUDIENCE IS FEMALE "Millennial women are at the heart of the Sitchu brand. Our readers are well educated, affluent Australians who are primed to spend on the things they love. They have their finger on the pulse, and take pride in knowing where to eat, drink, shop, play and stay in their cities across Australia." - Holly Perks, Editor-in-Chief Data source: Sitchu Audience Survey 2023 and Google Analytics. SPEND MONEY ON EVENTS SPEND ON FASHION AND ACCESSORIES ARE HOME OWNERS HAVE A BACHELOR'S OR POSTGRAD DEGREE 56% AGED 25-44 56% COME FROM AUSTRALIA 40% EARN BETWEEN $100-$150K 83% SPEND MONEY DINING OUT 47% SPEND MONEY ON TRAVEL 41% 62% 50% 59% 37% ARE SAVING FOR A HOLIDAY AGE 2539 AFFLUENT MILLENNIAL WOMEN, WHO ARE PRIMED TO SPEND.
RkJQdWJsaXNoZXIy MTI3ODI1