The Agency

1. the agency Price, Marketing and Strategy Pricing your property At The Agency our primary aim is to obtain you the best possible price in the shortest amount of time. In order to fulfil this objective, we have designed three (3) alternative methods of marketing for your consideration. It’s important to understand that it is not a real estate agent who ultimately determines the price of a property, but rather, the market. The only way to achieve a successful sale price is to evaluate the current marketplace and take into consideration the specific benefits and features your property has to offer. PRIVATE TREATY (agreed timeframe) END DATE SALE (21 or 28 days) AUCTION (usually 28 days) market conditions sellers market buyers market balanced Sellers market • Fewer homes for sale • Possibility of a quicker sale • Prices may be in an upward trend • More buyers than sellers • Power of negotiation is with the seller due to competition Balanced market • Market moves at a steady rate • Prices stable Buyers market • Large number of properties on the market • Longer than normal sale times • Prices may be in a downward trend • Fewer buyers attending home opens • Lower number of sales per month • Less power to negotiate • Sellers must meet market • Presentation of utmost importance