Price Strategy Where you sit in the market determines who sees your property and how they respond to it. Overpricing doesn’t “leave room to negotiate” it removes you from the buyer pool entirely. What typically happens: Fewer inspections Less engagement No competitive tension Price reductions later By contrast, correct positioning: Maximises enquiry Drives strong attendance at opens Creates urgency Leads to multiple offers Our role is to position your property where it attracts the maximum number of qualified buyers, not to just sit on the market.
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