Why we Auction What happens in an auction campaign All buyers are brought together A clear deadline is set Momentum builds over 2-3 weeks Buyers see each other and adjust Most buyers don’t start at their highest price, they get there when they have to. Auctions are designed to create that moment. Not pressure for the sake of it but controlled pressure, at the right time, with the right buyers. THAT’S WHERE PREMIUM PRICES COME FROM Why that matters Buyers don’t stretch because they want to, they stretch because: They see another buyer They feel urgency They don’t want to miss out
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