Case Study Prospective seller approaches John for discussions on selling his beachside investment apartment. A renovated 2 bedroom walk up with one bathroom and secure undercover parking. The seller’s regular agent charged 3.3% and had the vendor pay for marketing. Our agency put together a modest but effective marketing campaign for less than $1,000 and a 1.1% selling fee. The vendor entered into a 4-week campaign selling by way of auction, setting an “indicative” reserve of $1,100,000. The campaign launches and offers are being made. Using the auction as a lever, the property sold for $1,165,000. The result was $65,000 above reserve - better still a saving of over $25,000 in selling fees. A whopping $90,000 windfall. That’s the One Percent Advantage. 11
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