12 Where Buyers Come From One of the biggest myths in real estate is that buyers come from everywhere. They don’t. In today’s market, buyer enquiry is highly concentrated—and understanding where your buyers actually come from is critical to designing a campaign that works. The Two Powerhouses The vast majority of buyers start their search online—specifically on two platforms: • realestate.com.au • domain.com.au These two websites dominate the Australian property market. Together, they generate over 80% of all buyer enquiries Why? Because this is where serious buyers go. They are actively searching, filtering, comparing, and shortlisting properties daily. If your property is not positioned correctly on these platforms—with strong photography, compelling copy, and strategic pricing—you are missing the largest pool of motivated buyers.
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