The Local Signboard – The Silent Performer While online is dominant, one of the most underrated tools remains right in front of your property…The signboard. • Accounts for approximately 10% of enquiries • Attracts high-quality, local buyers • Captures people already familiar with (and often wanting to live in) the area These buyers are often: • Neighbours • Locals • Downsizers or upgraders within the suburb And importantly, they are highly motivated. A signboard enquiry is often a top-tier buyer—someone who is ready, willing, and emotionally connected to the location. The Remaining 10% – Supporting Channels The final portion of buyer enquiry comes from a mix of other sources, including: • Social media (Facebook, Instagram) • Agent databases • Email campaigns • Lesser-known property websites These channels play a supporting role, but it’s important to understand their place. Social media, in particular, creates visibility—but: • Enquiries are generally lower quality • Many are early-stage or “just looking” buyers • Conversion rates tend to be lower That said, these channels can still help: • Reinforce your campaign • Create additional exposure • Capture buyers who may not yet be actively searching 13
RkJQdWJsaXNoZXIy MTI3ODI1