14 The Bottom Line A successful marketing campaign isn’t about being everywhere—it’s about being in the right places. • 80%+ from realestate.com.au and Domain • ~10% from signboards (high-quality, local buyers) • ~10% from supporting channels Get this balance right, and you don’t just attract buyers… you attract the right buyers. And that’s what drives the best results. The Two Powerhouses Supporting Channels Signboards
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