Contents 3 Contents _______________________________________________ Choosing The Right Strategy ______________________________ The 4 Week Campaign ___________________________________ The Bottom Line ________________________________________ The One Percent Advantage _______________________________ The One Percent Smile ____________________________________ Case Study _____________________________________________ Where Buyers Come From _________________________________ Marketing Campaigns That Work _____________________________ Preparing Your Home For Sale ______________________________ Who Has Their Eyes On Your Gold __________________________ Why One Percent _________________________________________ Real Estate Toolbox ________________________________________ 3 4 6 7 8 10 11 12 15 16 20 21 23
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